Making your business stand out in a crowded street can be challenging. Pylon signs can help your store, restaurant, or office. These freestanding signs are designed to be easily visible from a distance, ensuring prospective customers notice your business. Not only that, but they also look attractive and eye-catching, drawing the attention of divers on the road. Pylon signs are a great way to advertise your company and build your brand. Here is what you need to know about making an impact with pylon signs.
What Are Pylon Signs?
Pylon signs are also known as highway, road, or freestanding signs. They are usually not attached to any other structure other than a pole. One of the biggest benefits of pylon signs is that they draw a lot of attention. They are often installed on a single or double pole. They can often be used to display information on both sides of the signage.
Different types of pylon signs are available to suit a business’s needs. For example, the single pole design is the simplest and most affordable option. It uses a high-rise metal pole and a signboard that can be illuminated. Generally, this type of sign is available as a single-sided or double-sided option. The double pole-mounted design is another popular option for added stability when using a large signboard.
You can choose the covered-pole pylon sign design for a more polished look. This allows you to cover the pole with your brand’s colors for a cohesive look. The customized lightbox pylon sign is an excellent choice for businesses wanting to grab attention throughout the day. It contains one or more lightboxes inside the sign, which are internally illuminated to display your business name.
No matter which type of pylon sign you choose, they are an effective marketing tool for making your business stand out.
Using Pylon Signs for a Higher Impact
Consider these tips if you want to know how to make these signs more impactful in your location.
Hire a Professional Pylon Sign Company
If you are not a designer, you want to hire a professional to create a high-impact sign for your business. A reputable signage company will represent your brand effectively. They will also use the right software to manufacture your sign. Designing an eye-catching custom sign is a challenging task that requires skills and experience.
Professional graphic designers understand how colors, imagery, text, and layouts work together. You want a sign that looks professional and catches your customers’ attention. Additionally, a professionally designed sign conveys to your customers that you are a trusted expert in your industry or field. On the other hand, an unprofessional sign can give the impression that your company is amateurish or takes shortcuts.
Today’s customers will not trust a company with an unprofessional or unappealing sign. A reputable custom sign company usually has its own on-site design team, which is an advantage since your designer will also be involved in manufacturing and installing your sign.
Use the Right Colors
If you want to create high-impact signs, use bold colors that complement each other. However, selecting the right colors can be a challenging task. Using a color wheel can help you decide on colors for your sign. Complementary colors create a strong contrast and can give your sign a dramatic effect.
If you prefer a more subtle contrast, pair a primary color with one of the two colors on either side of the wheel. You will want to limit the number of colors in your sign to two or three. Using too many hues can make the sign appear cluttered and detract from the message. If you are not confident in your color selection skills, seek the help of a professional signage company.
Choose the Right Font
Selecting the right font is crucial for creating a high-impact sign. Avoid cursive or ornate fonts since they can be difficult to read, especially from a distance. If your sign needs to be visible to passing traffic, ensure the font size is large enough to be easily read. You also want to select a font that complements your branding and reflects your company’s personality. Remember to keep the font style consistent throughout your sign for a cohesive and professional appearance.
Consider Using Illumination
All high-impact pylon signs have lighting. You will need some light if you want your sign to be visible at night or on dark days. There are different ways to illuminate your storefront signage, including backlit, front-lit, or internal lighting. Depending on your business’s style, consider a neon sign or an LED sign that mimics the look of neon. Illuminating your sign ensures visibility and adds an eye-catching element that can help draw in potential customers.
High-impact signs are essential for any business looking to make a lasting impression and attract customers. A well-designed sign with bold colors, easy-to-read fonts, and proper illumination can make all the difference in getting your message across and standing out from the competition.
Get the Right Signage for Your Business
Do you want to find an affordable sign company to help with these signage options? At Tupp Signs, we are ready to assist you. Since 1928, we have helped numerous small companies and large corporations choose the right signs to make an impact on their businesses. Our team will guide you in selecting the optimal options to make you stand out. Contact us at 302-322-1600 to book your consultation today.