Especially in the winter months, New Jersey only receives an average of 10 hours of daylight in February, but that means you spend 14 hours in darkness. If you didn’t invest the extra money to illuminate your business sign, none of your customers will see it in the dark. You lose that chance to advertise your business, which ultimately means that you lose money.
Standing out in Obscure Locations
An illuminated sign ensures that people can locate your business. That’s the whole point of having one is that it helps advertise your business. Especially when you have a building located in an out-of-the-way area, it will help your customers find you. Some businesses get lucky and might find themselves in a central location, but many others belong to a side street or corner lot. Fewer customers will see your business, but an illuminated sign can help.
Easier to Read
You want to make the extra effort to ensure that your customers can see your sign because if they can’t read it, they won’t spend time figuring it out. You will lose that business. Illuminated signs read easier even during the day because the light conditions depend on the weather. A lit sign will glow, and it will have a background that makes it easier to notice.
Illumination ensures that those with visual impairments can read the sign easier. Especially with a smaller sign, the extra illumination will make it easier to read the letters from a distance. At the same time, drivers can read your sign faster when illuminated to ensure that they don’t drive past it without reading it all the way through.
Illuminated Signs Raise Brand Awareness
Even when you’re not working, an illuminated sign raises brand awareness and gets customers familiar with your brand. You want people familiar with your brand because they will trust it more over time. It’s hard to calculate the ROI on raising brand awareness because it requires more in-depth analysis, but it will make a difference when your illuminated sign stays in front of people 24/7.
Helps You with Security
More lighting around your property will reduce the risk of it becoming a target to criminals. Most criminals search for easy targets when they steal, and a lit area keeps them from turning into easy prey. They wonder as well if someone remains on the premises or if you set up security cameras.
Illuminated Signs are More Attractive
Illuminated signs look better than the non-illuminated alternative. Since customers will first see your sign, you want it to look great. Otherwise, you will struggle to overcome the first impression. Some business owners overlook this as a simple way to have a positive first impression on customers.
Some customers may even refuse to shop with you if they dislike your sign. You have about seven seconds to make a positive first impression.
Illuminated signs from an affordable sign company will make your company look classy. Tasteful lighting can illuminate your brand to customers because they see it as more upmarket and luxurious. An estimated 34 percent of customers associate the sign quality with your brand, which makes it even more important to spend a little extra for colored LEDs over regular white lights to grab their attention. You want to trigger a positive emotional response when they pass your sign.
Better Visibility from a Distance
Pylon signs already make your business more visible, but when you illuminate them, you can ensure that you receive the maximum visibility from a distance with them. You want to put your business name out into the community. Because pylon signs already are at an elevated height, this will make it easier to see them.
Real-World Context and Versatility
Every good pylon sign company understands how they need to pay attention to the context before they install the sign. For example, you don’t want to put a green sign in front of a green tree because it makes it harder to read from some angles. Illumination can help to improve this issue even in less-than-ideal locations. The lighting helps to bring your brand colors to life and stand out even in conditions with poor visibility.
Differentiate Your Business
Good branding distinguishes your business from your competitors. Let’s say that your competitors don’t use illuminated signs. This ignorance will allow you to be seen in the dark even when their businesses aren’t visible. How about if your competitors use illuminated pylon signs? In fact, that gives you one more reason to get one because you don’t want to give your rivals that competitive edge. In some cases, it can make your business feel less professional. You want to turn heads with your signage because that will get more customers to go into your business doors and spend money. A sign won’t solve all of your problems, but it’s an effective way to bring in more business.
Final Thoughts
At Tupp Signs, we can help you with an illuminated sign. Whether you have a big job or a small one, we are more than willing to help. We understand the best practices of the industry to ensure that your company gets the recognition that it needs to prosper. We were established in 1928, and we serve a broad variety of industries. If you’d like to learn more, please give us a call at 302-322-1600.