From a marketing perspective, signage is everything. Illuminated business signs, small promotional signs, LED displays, and other elements can truly help you achieve your business goals. Plus, commercial signage costs significantly less than other media and advertising channels. That said, there are certain practices that can help you boost sign ROI, so you can receive continuous benefits without much effort.
We’re going to fill you in on the best methods for maximizing your sign’s ROI. Let’s begin.
How To Boost Sign Return of Investment
There are many ways to use business signage to your advantage. When utilized properly, business signage can elevate your business presence above the competition. Here are some things to consider to get the most out of your commercial signage:
Have Proper Lighting
Lighting is important. An illuminated sign will be seen in the evening and inclement weather. For businesses that run 24/7 or have late hours, illuminated commercial signage will make your business more visible and welcoming. Yet, there is no denying that the additional lighting can cost you if you are not prepared.
Have automated sensors installed to help trigger your signs’ illumination. The approach is highly cost-effective because you never have to think about dimming the lights or turning them off. Additionally, having proper lighting and automatic sensors helps extend the lifespan of the electrical elements and sign components. Readability in the evening is enhanced. Since the sign is not on all the time, you also converse energy.
Put the Color Wheel to the Test
Yes, you can opt for the least expensive lighting and signage and go with neutral colors. Think about it, though. Neutrals are boring, and when most people are going to associate the quality of a sign with your brand, you want the best impression.
A colorful and bold sign will speak volumes for you for many years, bringing you more customers than a single social media campaign ever will. In order to make the most out of your signage, you need to put the color theory into play. Basically, color theory talks about how different colors can trigger various emotional responses. For example, red is seen as fiery and passionate while blue is associated with calmness and health.
Furthermore, you need to make sure that certain colors blend well together so that the sign is visible. Do not put blue letters on a red background, for example.
Location
Maximizing ROI on your signage means making sure it is seen by everyone you wish to target. The best position for outdoor signage is facing traffic. Make sure it is not blocked by any landscaping or other signs. Any indoor signs should be positioned so that customers can see exactly where clearance items are located or where certain departments can be found.
Discuss Options With a Signage Expert
To get the most out of your sign, you should discuss the design and location with an expert. Not only do they have the tools and expertise required, but they can also help you decide on the color, power supply, and installation. All that advice can help you save money in the end.
How To Gain Insights From Your Commercial Signage
Now that we have reviewed some practical ways to boost sign ROI, let’s discuss some ways to gain insight into your customers. Doing so will help you form strategies for the future and make the most out of your business signage.
Before you even think about signage, you should have some clear goals for your marketing. How do you plan on elevating the buying experience? What can you do better? From there, you may decide that you could increase engagement by adding signs or relieving some frustration with long queue times by adding LED displays. You could also use signage in any of the other ways we had mentioned earlier.
But to get the most ROI, you will need to choose which elements you want to focus on. If happier customers is your goal, then your ROI is not money. It’s knowing that customer satisfaction is rising. Therefore, decide on which metrics you wish to track.
Then, start tracking.
This can be done in a number of ways. You can use social media to see if your signage is being noticed by your customers and followers. Post images of your signs and business and note how many people comment, like, and share.
You could also send questions to your customers to see if they can provide insight in the usefulness of your signage. Ask them what they remember about the signage, what they liked or didn’t like, and how you could improve. Ask if they can read the signage easily or if there is something that was difficult to understand. Even if you are simply asking about signs, these kinds of questions prove to the customer that you are concerned about their experience—and that will be beneficial to your business.
As you gather feedback and information, you can start figuring out ways to maximize the ROI from your commercial signage. You may find that older shoppers want the signs to be bigger, while others would like some QR codes for promotional content. Incorporate that into the design. Get better. Adapt.
From there, you will only see improvement all around.
Get Your Perfect Business Signage From Tupp Signs
Commercial signage can do wonders for your business—if you know how to use it properly. Boosting return of investment takes a little trial and error, but with the right colors, design, illumination, and a little insight from customers, you can use signage more effectively than ever. If you need help coming up with ideas for signage or don’t know how to maximize it, give us a call. Tupp Signs has been helping businesses like yours for many years with sign management and creation.