Printed advertising and mobile marketing campaigns are often not enough to communicate with your customers. If you want to get your message out to clients and the local community, consider using outdoor signs to boost your brand awareness. Neon signs, digital message boards, and channel letters can help communicate with a live audience. These signs are ideal for creating a buzz about your business and branding. Here are some tips and ideas that you will want to incorporate into your outdoor signs.
Use Channel Letter Signs
Channel letters are the most common outdoor signs. They are a popular form of advertising for most businesses. Use some of your creativity to boost your brand awareness. You can design these signs in a limitless number of colors, fonts, shapes, and dimensions. If you want to maintain the look of your brand, choose designs that match your company’s existing fonts and colors. With the proper light and features, these channel letters will capture the attention of both motorists and pedestrians.
Design a Neon Sign
Think about a neon sign if you want outdoor advertising that will work throughout the day and night. With these signs, you can increase your branding strategy to reach a larger audience. Neon signs are the perfect way to create a customized look based on your branding. You can style these signs in a number of ways, including using your brand’s colors, fonts, and even a logo.
Build a Monument Sign
A monument sign is one of the most eye-catching elements that you can use for your brand. These signs gain attention in any crowd. Like most signs, you can use various styles, materials, and sizes based on your brand. By designing a distinctive outdoor business sign, you will create a buzz around your business. When people see these signs, they will immediately think of your brand.
Don’t Forget About Digital Signage
If you are searching for a modern solution, digital messaging centers are ideal for reaching your audience. You can easily customize the message to meet your advertising needs. Don’t forget to use your branding colors, logos, and fonts. Create a memorable message that will resonate with your clients. By adding these elements to your digital messaging center, you can bring more awareness to your brand.
How To Use Outdoor Business Signs
Owners are always finding ways to attract new clients, increase sales, and improve the brand’s value for their businesses. Savvy business owners know that outdoor signs have been vital in marketing. When you place these signs outside your building, they entice visitors to interact with your brand.
Today, you can do a lot more with those outdoor business signs. If you have a shop or office in a busy community, these outdoor signs can help increase your brand’s awareness. With all of that in mind, how do you stand out from the competition?
You can raise awareness of your brand through attractive outdoor signage. Use the outdoor sign to help connect with your audience. From small neon signs to massive monuments, all of these marketing options can make a big difference. Here are some ways that outdoor business signs can boost your brand.
Attract Customers To Visit Your Store
If you want to boost your bottom line, you need to grab the attention of your potential customers. By placing your outdoor signs in well-traveled areas, you can get that extra attention from the community. Along with that, business signs can communicate with clients on behalf of your brand, especially with digital messaging centers. When you are not there, you can link your brand with a message that resonates with everyone.
Think of your outdoor sign as around-the-clock advertising for your branding. Whether there is a regular pedestrian, a tourist, a local, or a first-time visitor passing by your establishment, these signs can be a visual element that builds a relationship for your business.
Boost Your Brand’s Value
When you want to boost awareness for your brand, customize those signs with branding colors, symbols, fonts, and logos. Make sure to stay consistent with the color. You will want to design them around those elements. With that, you can create an outdoor sign that will entice customers to choose your business over others.
This concept will be very impactful to your business. As customers associate your sign with your business, you will see your brand’s worth increase. However, the key to exponential growth is consistency in the placement and design of your sign. With these assets, you will leave an impression in your customers’ minds and hearts as they relate to your brand. It is critical to prioritize your tagline, brand colors, and logo. If you remain consistent with your branding, then customers will be loyal to your business.
Increased Sales
Ultimately, you want to raise your profit. An outdoor sign can help you to sell your products and services. If you have a giveaway contest or big sales event, outdoor signs will help announce those huge promotions. Effective managing allows you to form a long-term relationship with your customers, leading to new clients and repeat purchases.
Compared to other traditional marketing platforms, outdoor business signs are durable and cost-effective. With these signs, they can generate traffic, target specific demographics, and be a non-intrusive way to reach your clients. Branding is an essential aspect of your marketing. Customers are more comfortable patronizing businesses that they can easily recognize. For that reason, outdoor signs are the perfect way to boost awareness around your brand.
Boost Your Brand With a Professional Commercial Sign Company
Now that you have seen why outdoor signs are a great option for your brand, it is the best time to design a sign that will convert those sales.
At Tupp Signs, we have been in the business since 1928. Our company can help with designing, manufacturing, installing, repairing, and maintaining your business sign. We have helped a wide range of clients, from small businesses to large companies. Contact us to see how we can make your business sign a reality for your company. You can schedule a consultation by calling 302-322-1600.