In today’s fast-paced world, capturing the attention of potential customers is more important than ever. Businesses must make themselves visible and stand out from the competition to attract new customers and maintain their current client base. Utilizing pylon signs can help you achieve this goal. These freestanding structures are designed to increase visibility and create a lasting impression on passersby. Learn about the benefits of using pylon signs and how they can be an effective tool for connecting with customers.
What Is a Pylon Sign?
Pylon signs, also known as freestanding or pole signs, are one of the industry’s most common types of signage. These outdoor signs are installed on single or double poles. They can also be one-sided or double-sided, depending on where you want them to be visible. Pylon signs may also feature elements like illuminated lightboxes or LED message centers.
What Types of Pylon Signs Are Available?
Pylon signs come in various types of mounting styles. These options allow you to customize your pylon sign to match your brand image and marketing strategy. Let’s take a closer look at some of these styles.
Single-Pole Mount
These types of mounts are considered the classic pylon sign design. It is cost-effective and can make a statement from a distance. A single metal pole secures the sign. Depending on your preferences, they can be single, double-sided, illuminated, or non-illuminated.
Twin-Pole Mount
Similar to the single-pole mount, this signage has two posts for added stability and rigidity. This type of mount is better suited for larger signs.
Covered-Pole Mount
This design features a cover that hides the exposed metal pole. The body can be made of durable materials like brick or mortar. You can also customize these signs to match your brand image.
Customized Lightbox Pylon Signs
These signs are internally lit and can increase visibility day and night. Depending on your needs, they can feature single or multiple lightboxes. This type of pylon sign is commonly found in shopping malls or plazas, where multiple retailer brands are displayed on the sign.
The Benefits of Pylon Signs
Pylon signs are a great way to grab the attention of potential customers since they are tall, visible structures that stand alone. Studies have shown that using pylon signs can help businesses attract more customers and increase sales.
There are many benefits to using pylon signs, including increased visibility, cost-effectiveness, branding opportunities, customization options, versatility, and durability. Pylon signs are tall and easy to locate, making it more likely that people passing by will notice your business. They are also cost-effective since they can be manufactured for multiple companies at one time. These signs also have a high return on investment in utilities and business profits.
Additionally, pylon signs offer plenty of branding opportunities. These signs can be customized with various materials and advertising elements, such as LED lights or digital boxes. They are versatile and durable, allowing them to be used in a variety of ways and locations.
How to Use Pylon Signs to Connect With Customers
Pylon signs can be a great way to connect with customers and promote your business. Here are a few tips on how to use pylon signs.
Choose the Right Location
Choosing the right location is one of the most important factors in making your pylon sign stand out from the competition. The sign should be visible from a distance and ideally located near busy roads or intersections.
Select an Effective Design
The design of your pylon sign is also critical in making it an effective advertising tool. It should be eye-catching, easy to read, and include your business name, logo, and key information, such as your phone number, address, and website.
Opt for Lighting
Make sure your pylon sign is well-lit, especially if you want to attract customers during the night. Illuminated signs are more visible and can help your business stand out.
Boost Your Branding
Your pylon sign should be consistent with your brand’s overall image and messaging. This can help reinforce your brand and make it easier for customers to recognize your business.
Use a Call to Action
Consider adding a call to action to your pylon sign, such as “Visit us today” or “Call now for more information.” A call to action can encourage customers to take action and engage with your business.
Keep Up With Maintenance
Finally, you will want to keep your pylon sign well-maintained to ensure it continues to be effective. Regularly clean the sign, replace burnt-out bulbs, and repair any elements as needed.
By following these tips, you can use pylon signs to connect with your customers and promote your business.
Pylon signs can be an effective way to increase the visibility of your business, attract more customers, and boost your profits. With their height, durability, and versatility, pylon signs offer a range of benefits that other types of signage cannot match. Investing in a well-designed pylon sign can be a smart choice for connecting with your customers and building your brand.
Choose Tupp Signs for Your Company’s Next Pylon Sign
Are you looking for a way to elevate your business’s visibility and make a lasting impression on potential customers? Consider adding a pylon sign for your business. We have been in the industry since 1928 and specialize in designing, producing, manufacturing, installing, maintaining, and repairing all kinds of signage. Whether you’re a large corporation or a small business, we can work with you and help you create the perfect sign. Schedule a consultation by calling 302-322-1600.