Every business wants to get the “big break” to help it stand out from the competition. Before reaching that point, you need to consider branding awareness, especially when choosing signage for your business. Brand consistency can help you connect with potential customers and market your business. If you want to know why brand consistency is essential, let’s take a look at a few examples.
What Is Brand Consistency?
Before you can build your brand consistency, you need to identify it. Brand consistency is the basis of your company’s image. It includes every aspect of your marketing, including those business signs. Your brand needs a consistent feel and look wherever a customer engages with your business or product. Brand identity signals to customers that your business is easily recognizable and trustworthy. As a result, they are more likely to engage with your business.
Does Consistency Matter?
Branding helps you maintain a particular image, from advertising pamphlets to business signs. You want to send a consistent message to your customer across all platforms. With consistent branding, your business can become more memorable in the eyes of your local community and customers. The more an individual sees, experiences, or hears about your brand, they will begin to associate those elements with your business.
Think about McDonald’s. Today, the color red and yellow are quickly associated with this company. Their business signs are so memorable that they can be quickly recognized from a mile away. If you want to be unique, you need brand consistency.
Consistency Leads To Brand Recognition
Recognizing a brand without hearing the name is one example of brand recognition. Consumers are more likely to use a service or buy a product from a brand they recognize. Customers want to stick with a brand that they know and remember. Those businesses with a distinct marketing campaign are easily recognized, helping to build their brand and increase trust with consumers.
Building a Brand Increases Awareness
Consistent signage can help to build your brand awareness. Brand consistency allows your business to become more visible to customers, which can help in a crowded marketplace. Once again, if you have a business sign that is easily recognizable and associated with your brand, your consumers are more likely to patronize your establishment.
Brand Consistency Can Boost Revenue
When you have a business, you want to find ways to boost your revenue. Brand consistency might be a solution for you. Choosing consistent messaging and colors are great ways to increase your recognition. For that reason, you want to stay consistent with your logos, signs, and other marketing efforts. By providing your customers with a consistent tone and voice, you reach out to those returning consumers and bring in new clients.
Consistency Creates Trust
Trustworthiness is a major part of a successful business and brand. Consumers want to trust the brand before using a service or purchasing a product. An inconsistent message leaves your audience asking questions about your business. You want to have a consistent message for your customers.
Finding the Right Business Sign
Now that you understand the important aspects of brand recognition, you can choose the right sign for your business. The text, color, and images are all part of your branding. You want a consistent appearance to make it easier for customers to identify your brand. That consistency allows you to build your brand awareness and stand out from the crowd.
Business signs make up a considerable part of marketing. Your potential customers will develop an opinion of your brand based on those signs. If you have an outdoor sign, it needs to maintain the same colors and fonts as other branding elements. Make sure that the sign is well-lit to deliver your branding message to potential and returning customers. A professional sign helps the community form a favorable opinion of your company. Consumers will use your services or purchase products when you use a great sign that features consistent branding. That signage is the first impression of your brand. For that reason, you need to choose fonts, visual components, and colors that match your existing branding.
Signs help to promote an image of your business. Along with that, they make it easier for consumers to recall your business. Remember the McDonald’s example? Throughout the world, McDonald’s uses consistent branding. No matter the language, customers will recognize those golden arches and associate them with the McDonald’s brand. They use the same colors and visual elements for their branding.
While you might not have the outreach of McDonald’s, you need to keep those consistent branding tips in mind. All of your company’s elements need to be uniform. If your indoor signage doesn’t match those on the outside, it doesn’t send a cohesive message to your clients. In turn, that can negatively impact your business. When your signs are consistent across the board, your customers will be able to recall your company from the slogan, colors, and logo. When your customers see your signage, they will immediately think of your brand.
Finally, consistent branding just conveys a sense of professionalism and authority. There are plenty of small things that can affect the buyer’s decision. Having clean, well-designed, and consistent business signage can definitely sway potential consumers’ opinions towards your business. Professional signs show the community that you’re putting the time and effort into your business. You could choose to skip those signs or choose ones of poor quality. Remember that consumers notice those little details. They want to trust a company with their money. Those signs with an unprofessional and inconsistent image will not help your business become a successful brand.
Need a Professional Business Sign for Your Company?
At Tupp Signs, we can help you choose a professional sign that sends a consistent message across all of your branding channels. We have helped hundreds of individuals find the proper signage for their businesses. From channel letters to pylon signs, we will help you maintain brand consistency. If you would like to schedule a consultation, give us a call at 302-322-1600.