A company’s logo might not be everything that the company is, but it is the beginning. The logo is the touchpoint for customers, just as a book cover is for readers. In other words, maintaining a consistent brand image, and knowing how to apply it to signage is one skill worth mastering. Otherwise, you could […]
True or false: outdoor signage is designed to weather extremely cold conditions. If you answered false, you are correct. Yes, most outdoor signage has been made with resilient materials, like aluminum, vinyl, and LED lights, to keep them operating throughout the year. However, winter is also a mixed bag of threats for your signage. Cold […]
Most business owners are aware that, without signage, no one would know your business even exists. Signs are integral to advertising. The bright lights and letters outside will attract customers, bringing them through your door. Meanwhile, indoor signage is telling your visitors more about who you are, what your brand is about, and how to […]
Wintertime. It’s the happiest season and one of the most profitable, for sure. But if you are not taking care of your electric signage, you could end up feeling like you received nothing but coal. There is a lot of things that threaten your signage, such as plowed snow, ice, sleet, and also the general […]
Admit it: You are looking to cut costs. With everything going on, who isn’t? Or course, as a business, you probably have some expenses that cannot be altered; but your utilities are different. Particularly your electric bill. That is why it is more important than ever to lower energy consumption to shave off some dollars—some […]
From a marketing perspective, signage is everything. Illuminated business signs, small promotional signs, LED displays, and other elements can truly help you achieve your business goals. Plus, commercial signage costs significantly less than other media and advertising channels. That said, there are certain practices that can help you boost sign ROI, so you can receive […]
People are bombarded with signage everywhere they go. How do you combat that? Signage that is boring and common is only going to make your brick-and-mortar business blend into the competition, and people may pass it over. On the other hand, if you opt for signage that is unique and bold and showcases what your […]
One of the latest signage trends in recent years is LED displays. Digital signage has been at the forefront of technology, but now that LEDs are being incorporated into designs, it makes them more favorable than ever. As older bulbs, like fluorescent and incandescent lights, start to disappear from the market shelves, the world shifts […]
You know that signage is important for increasing awareness of your brand and getting people talking about your business. You know that amazing signs help you stand apart from the competition. But, utilizing your signs appropriately takes a lot of trial and error for most businesses. Plus, you have to worry about getting permits, meeting […]
Sometimes, the most forward-thinking you can be is to go retro—with your signage, that is. Your business signs are the face you show off to the world, and many customers will form a first impression based on the quality of the sign. Ignoring an aging sign means you could be overlooking malfunctions, inconsistency, and poor […]
