You know that signage is important for increasing awareness of your brand and getting people talking about your business. You know that amazing signs help you stand apart from the competition. But, utilizing your signs appropriately takes a lot of trial and error for most businesses. Plus, you have to worry about getting permits, meeting local sign requirements, maintenance, and so many other things. Signage might seem like an enormous headache in the end.
Rather than struggling with signage, make the process much more simple with a sign management service.
What is Sign Management?
Signs have always been an important part of running a business. People look to signs to find the correct store and navigate their way around. That is why you need to choose a sign that people will immediately connect with. Otherwise, it could take years for interest in your company to truly gain momentum. Sign management naturally came about as a way to maximize the usefulness of a company’s sign, including the overall quality of construction, budget, and performance. The process begins when you pick up the phone to discuss your needs with companies that make business signs. The time frame of the project, resources, and other things are reviewed. Think of sign management as project management but solely for your business signage.
Sign management can come in many forms, because it includes innovation, art, coordination, marketing, sales, and consultation. Every project is customized to meet the goals of the business. Some may even utilize project management software to streamline their services.
Why Your Company Needs Sign Management
Local sign companies are doing more than just designing and installing signs these days. They are now offering a unique program that goes above and beyond your expectations. Now, sign companies are far more proactive and will assist you in gaining traction with your marketing efforts. Do not make the mistake of forgetting that your sign vendor has resources for you to use. Whether your business is preparing to open for the first time or you are immersed in a massive rebranding project, your sign vendor can help. Even though signage is the vendor’s specialty, they also know how to market and manage time. This means that, if you overlook their advice, your rebranding efforts could be wasted.
A sign management service will determine how to utilize your signage to attract local customers and combine it with any other marketing strategies you have in place. This optimizes your campaigns, so potential customers recognize your brand (or new appearance) sooner than before. Sign management also assists with choosing the right graphics, where to install signage, and more. When all of this comes together as sign project management, you no longer have to fret over the when, why, and how of putting up outdoor signage.
If you have signage, then sign management services are one investment that you should certainly make.
What Should I Look For in a Sign Management Service?
Sign management is still a new term and may not be available from most local sign companies yet. That does not mean you should use the first company you find with the services you want. Always make sure the sign company has the credentials and experience needed to make them more productive and efficient. Check the potential sign vendor’s website, read their testimonials and reviews, and study any pictures of their work closely.
You should reach out to the sign company and ask about their sign management program. See if they understand the principles. Ask how much firsthand experience they have with managing business signage to see if a future working relationship is possible. For instance, signage companies should understand the premise of branding and its importance. Lastly, look for a sign company that is honest and transparent when it comes to their services.
Final Thoughts on Sign Management
Essentially, sign management services are like marketing campaigns launched by sign companies for your business. You receive a consultation with the sign company, have a design made that suits your needs, and then you can learn about using your business signage for advertising. Say farewell to the days of worrying about advertising, because sign management completely animates the process.
Have Tupp Signs help! Every sign we make is of the highest quality. And with years of experience in the signage business, we know how to design, install, and present your signs to attract engaged customers. There’s a better way to marketing, and we do it best at Tupp Signs, so give us a call or send us a message by filling out the contact form.