If you have recently started a new business or you are looking to advertise your existing business, then incorporating signage into your methods is a fantastic plan. Using signage as a way to reach out to new customers is one of the most old-fashioned and reliable ways of marketing. That said, knowing what kind of sign you will need for your business and which will be the most effective is a tricky question for a business to determine on its own. Today, we will be covering all the basic types of placements for business signage, so you can get a general idea of where to start.
What Are The Different Types Of Signage?
There are hundreds of different types of signs which all have their individual benefits and place within advertising a business. All of these different types of signs fit into categories. Here are the different types of categories that you can delve into when picking which sign is right for your business:
- Mounted Signs
- Interior Signs
- Freestanding Signs
- Vehicle Wraps
- Digital Signs
Mounted Signs
Often when we refer to mounted signs, all signs that fit in this category are mounted to the business itself. Mounted signs are the most effective signs for creating brand recognition and creating an identity for the business. Mounted signs will often have the business logo or name on them and be placed outside the business, large or small. A mounted sign is the best place to begin if you are first looking at signage for your business.
Here are all the different types of mounted signs you can get for your business and where you should place them:
- Parapet Sign: A parapet Sign is mounted to any wall that is on the exterior of the building, such as the edge of the roof.
- Canopy Sign: A canopy Sign is a small sign that overhangs and extends from the exterior wall. These signs will act as a marquee.
- Roof Sign: A roof sign will be found on top of the roof rather than on the edge. They create advertisements that can be seen from far away.
- Window Sign: Window signs will either be applied directly to the glass or attached to the window itself.
- Sign Bands: Sign bands are placed where there are numerous businesses such as shopping centers.
Interior Signs
Once you have added some signage to the exterior of your building, it is a good idea to continue this branding throughout the establishment. Bringing signage into your store is the next step your business could take. Signage around the store can be used to direct customers to different areas of the store rather than just display the business name. Interior signs tend to be smaller than mounted signs and come in a variety of sizes and shapes.
Here are all the different types of interior signs you can get for your business and where you should place them:
- Signs to act as directions: These types of signs can be different sizes and shapes, but all should be quite clear and small in instruction.
- Directory signs: These types of signs act in a similar way to directional signs but they do not point you to different areas of the store, they will direct you to the store itself if it is in a complex.
- Regulatory signs: These types of signs will state rules that should be followed with the space.
Freestanding Signs
A freestanding sign is a sign that stands alone outside the business. Freestanding signs are the most variable and can be used for the convenience of the business and placed wherever the business sees fit. Freestanding signs are effective when marketing a business as they often do not get overlooked and can be customizable to what the business would like.
Here are all the different types of freestanding signs you can get for your business and where you should place them:
- Electronic: Electronic signs can be changed every day if wanted and therefore are a great way for a business to advertise if they want to make their adverts constantly customizable.
- Tenant signs: Can be shared between various businesses and are most common at industrial parks or shopping centers.
- Poles: These signs are very tall and can be seen from far away.
- Monument: Monument signs come in high and low sizes and last up to 10 years once installed.
Vehicle Wraps
Vehicle wraps can be placed on different vehicles and are also known as vehicle graphics. This is the type of signage that is more advanced for a business. Vehicle graphics are very effective as they are seen across a large area. If you would like to design vehicle wraps, placing key information on the graphic such as the business name and contact details is key as well as designing a graphic that stands out from the streets. Slogans work well for vehicle graphics and can be eye-catching.
Digital Signs
One of the most popular types of signs due to its cost-effective ways is the digital sign. Digital signs can be used on the exterior and interior of your business.
Here are all the different types of digital signs you can get for your business and where you should place them:
- External: Mainly covering advertising, messages, and slogans and can be placed in a large area or small area away from your business or just outside your business.
- Point of Purchase: Used to display different services or products and will catch the attention of the customer that is already in the establishment.
- Wall signs: Decided to be colorful and large to attract attention from walkers.
How Can Tupp Signs Help?
Tupp Signs specializes in the manufacturing of your customized sign using quality materials and well-thought-through designs that work. At Tupp Signs, we have a large amount of experience building various different types of pylon signs using quality materials.
At Tupps Signs, one of our experts can sit down with you and help guide you to what sign may be best for your business. We are able to offer budget-friendly designs that are catered to what your business needs, and that will stay looking good for a long time.
If you are interested in creating a pylon sign for your business or want more information such as quotes or advice, please fill out the contact form!