Business signage comes in many forms, from building-side banners to pylon signs. All of these types can help your business stand out, but they must be handled by a professional who knows how to use them properly. Here’s a look at the six types of business signs you will want to incorporate into your space.
1. Storefront Signage
Storefront signage can make a strong first impression on customers. Your sign must identify your business and its purpose. A good storefront sign will tell your customers what you do and clearly state your business name. If your business name doesn’t identify your products or services, then images and logos can help specify what you can offer to potential customers.
- Creates a strong first impression and communicates your business name and purpose effectively.
- Helps identify your products or services through the use of images and logos.
- Enhances brand recognition and attracts potential customers to your store.
2. Pylons or Monuments
When you want to stand out, consider a pylon or monument sign. Pylon signs are freestanding signs built into the ground. They are usually located away from your building or near the street. These signs have visible supports to keep them secured. Most pylon signs stand about 12 feet high and come in various widths. With these signs, you want to ensure they are visible from any distance.
Pylons and monument signs are similar in appearance, but they serve different purposes. Pylons are taller than monument signs, and their goal is to attract the attention of passing motorists. On the other hand, monument signs display messages at eye level and have a more architectural aesthetic in the design. Many monument signs only stand around five feet tall. Pylon and monument signs help customers identify the location of businesses. These signs are ideal for companies located in a back lot or with a hidden driveway.
- Provides visibility from a distance, attracting the attention of passing motorists.
- Helps customers locate businesses in back lots or with hidden driveways.
- Pylon signs are tall and visible from afar, while monument signs have an architectural aesthetic and display messages at eye level.
3. Awnings
A sign on the front of your store is good for advertising, but it could be more noticeable and exciting. Custom awnings can give your store a facelift and make it appealing to passersby. You can use them to complement your existing storefront signage and add an additional marketing piece to promote your brand. Installing a commercial awning can help you make the most of your space by providing extra seating for your restaurant or cafe during the warmer months.
- Gives your store a facelift and makes it more appealing to passersby.
- Complements existing storefront signage and adds an additional marketing piece.
- Provides extra seating for restaurants or cafes during warmer months.
4. Banners
Banners are a great choice when you need a quick and affordable way to advertise. They’re versatile, eye-catching, and can be changed easily in response to seasonal promotions or new product lines. You can hang banners in different orientations. Some banners are freestanding and can be displayed inside or outside the building. Additionally, banners can advertise a short-term event, such as a grand opening.
- Offers a quick and affordable way to advertise promotions or new product lines.
- Versatile and eye-catching, banners can be easily changed to suit different occasions.
- Can be freestanding or hung inside or outside the building, attracting attention and promoting short-term events.
5. Vehicle Graphics
Advertising your business on the side of a van or car is an effective way to build brand recognition. You can choose from small decals to large images covering the vehicle with slogans and eye-catching graphics.
- Effectively builds brand recognition by advertising your business on vehicles.
- Offers a range of options from small decals to large eye-catching graphics.
- Increases visibility and exposure as the vehicle travels through different locations.
6. Interior Signs
Interior signs are an effective way to welcome customers and build brand recognition. The signs come in a variety of sizes and styles. Interior signs can include signage for reception areas, wayfinding markers, and directories. They are useful for advertising your brand and making the space more inviting.
- Welcomes customers and builds brand recognition within your business space.
- Includes signage for reception areas, wayfinding markers, and directories.
- Creates an inviting atmosphere and helps advertise your brand to customers.
Making Your Shop Signage More Effective
Use these tips to create more effective signage for your business.
Keep It Simple
Avoid lots of text and images that will confuse your customers. You should leave plenty of “white space” around your design elements to give the design an appealing look. You can avoid ineffective signage design by using shorter sentences, eliminating unnecessary words and phrases, and deleting duplicate wording.
Make It Easy To Read and View
Shop signage is used to help people find your business. Make sure that the signs you choose are easy to read. If you want them to be visible from far away, ensure these signs are large enough for everyone to notice.
Create an Eye-Catching Design
Attractive images and logos can make your sign more appealing. They can also help explain the nature of your business and promote your brand. If you want your business shop signs to attract passing traffic, choose colors that trigger certain emotions or feelings. For instance, red and yellow are good choices for fast-food restaurants because they tend to excite and make people feel hungry. On the other hand, blue is a good color for a bank or other financial institution because it gives customers a sense of professionalism.
Select High-Quality Materials
Using better materials will help you create a more professional-looking business sign that portrays your store as a high-class establishment. You want to send the right message to your potential customers. Choose a well-designed sign with high-quality materials. Top-of-the-line materials will make your commercial business signs look better. Additionally, it sends a message of professionalism and trust to potential customers.
Contact Us for Your Commercial Business Signage Needs
Commercial signage can help your business. You don’t want to trust just anyone with your company’s signage. A professional sign can help boost your brand and bring customers to your doors. When you need a reliable commercial signage company, there is only one name to trust: Tupp Signs.
We are a full-service signage company specializing in designing, manufacturing, installing, and repairing signs for businesses of all sizes. We have been in business since 1928. During that time, we have worked with various industries and companies to create the ideal signs for their needs. If you are ready to take your signage to the next level, schedule a consultation by calling 302-322-1600.