What Is A Vehicle Wrap?
You may have heard of the benefits of vehicle wrap advertising for your business, but a lot of people don’t understand its proper use. A vehicle wrap is just a set of decals that are placed on a vehicle, and it really is that simple. Another option is to cover the entire car or just a portion of its surface. It is also a good idea to even give the car a whole new color if you like!
You might be wondering why they call it a wrap instead of just using the term “decals.” In most cases, a clear wrapping is used to cover all or part of the car. Any graphics or letters that need to be applied are incorporated into a single piece. This is great because it reduces the number of edges, which means less chance of peeling.
The Benefits
There are many good reasons to use a vehicle wrap, which is why so many businesses use them. Let’s go over some of the the benefits of vehicle wrap advertising for your business and more importantly, the reasons for their popularity.
#1. A Vehicle Wrap Provides Low-Risk Advertising
As any business owner can tell you, advertising costs can be a serious pain. Every advertisement is like a trip to the casino, as each one is a gamble. If the ad is well-received, the company will get lots of new business to recoup the costs of the ad. If the ad is not well-received, you probably just wasted a lot of money.
With a vehicle wrap, you get a type of advertising that doesn’t require such a big risk. Yes, vehicles are pretty expensive, but your company needs a vehicle or two anyways to get the benefits of vehicle wrap advertising for your business. If you’re going to have company vehicles, you might as well get the most out of them.
#2. Vehicle Wraps Won’t Irritate The Customer
With any kind of advertising, you should try your best to keep from irritating the customer. We’ve all felt irritation when some unsolicited ad pops up on Youtube, interrupting that which we were trying to do. Vehicle wraps, on the other hand, are a little bit more passive.
When someone is driving, they naturally keep an eye on the other cars on the road. As they do this, they are bound to notice the large and colorful vehicle covered in company logos. Anything that colorful is bound to stand out, so it will be hard to avoid. Thus, you have gotten their attention without interrupting or annoying them.
#3. Vehicle Wraps Protect Your Car From Damage
Businesses are not the only ones who like vehicle wraps. A lot of people use them for decorative purposes, but that isn’t the only way to go. Even if you don’t want a flashy car and you don’t need to advertise anything, a vehicle wrap is still a good way to protect your car’s finish.
Refinishing a vehicle is anything but cheap, so a good vehicle wrap can pay for itself by saving you money. A company vehicle needs to always look nice, as a junky appearance will reflect badly on the company. You should have your vehicles wrapped in a clear film to protect them from damage, even if they are not being used for advertising purposes.
#4. Vehicle Wraps Cast A Wide Advertising Net
For most products, you don’t want to concentrate all your advertising on one demographic. When we say “demographic,” we are just talking about any specific group of people. Yes, your product probably does have a “target audience,” but you need to cast a wider net if you hope to catch more fish.
Vehicle wraps give you a great way to do that. When you are driving around town in a decorated vehicle, it’s going to grab the attention of everyone that passes. Regardless of their demographic, they will be compelled to look at your advertisement while going about their normal driving routine.
#5. Vehicle Wraps Allow You To Seek Out The Customer
One of the big problems with advertising is the fact that most people ignore ads. We see so many ads on a day-to-day basis that many of us instinctively tune them out. Obviously, this is a big problem, but vehicle wraps are one of the ways in which this problem can be handled.
This is where you need to narrow your focus and concentrate on the people who are deemed most likely to buy your products/services. For instance, if most of your customers are older people, you should keep your promo vehicle in neighborhoods with a lot of older people. That’s just one example, but it all comes down to one basic principle: Go to where the customers are. They probably won’t take the trouble to seek you out, so you have to make that first move.
Vehicle Wraps Are Inexpensive
As you can probably guess, a vehicle wrap is a lot cheaper than a new paint job. In the past, company vehicles were often painted with logos and other advertisements. However, this is no longer necessary. Compared to the advertising budget of any large company, the cost of a vehicle wrap is peanuts.
Because these wraps are relatively cheap, it isn’t a big deal if you want to change them. You can alter or replace the existing wrap with little fuss, which makes it easy to incorporate sales, contests, and other promotional ventures. Thus, you can have one vehicle that does everything, reducing the overall cost of the venture.
Conclusion
Vehicle wraps are one of the hottest advertising trends around, as they are able to reach the customer directly. Most advertising requires the intervention of mass media, but this method requires nothing but a vehicle, a wrap, and someone to drive around town. Direct advertising like this tends to be less impersonal and more engaging than mass-media advertising.
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