Advertising is an art form. You want to appeal to customers, but you must not overwhelm them with too many messages. Pylon signs can help you create that balance. They can appeal to various customers and employ a few psychological tactics to get them engaged and interested in your business. Here are a few things you need to know about the psychology behind pylon signs.
Why Are Signs Important?
Pylon signs take a lot of information and communicate it quickly. When signage is placed near the road or highway, you need something to grab the attention of motorists. Signs that feature colors, text, and graphics can capture their attention. A pylon sign should be able to persuade, direct, or inform the customer of your location and business. The content on the sign could lead customers to act on specific behaviors, such as stopping in the store or making a purchase.
The Psychology of Marketing
Like all types of marketing, you need to follow those standard practices. Consider the content of your sign. The words, colors, and fonts all need to mean something. With these signs, you will want to think about how psychology plays a role. There are four basic emotions: sadness, fear, happiness, and anger. In all types of marketing, these signs should play on a few of those emotions. For most pylon signs, you will want to focus on your customer’s “happy” emotions.
Signs need to be creative. You will need to use your signage to differentiate your business from competitors. Once again, use those emotions to create a message for your pylon sign. In marketing, many advertising methods will answer a question. You need to consider your customers’ concerns and provide them with a solution. For example, if you have a gas station, you want to have a message that creates a feeling of comfort and relief. Why would customers feel relief and comfort? Your customers are happy because they have gas for their car and food for their stomachs.
Think About Color Psychology
Pylon signs can be in several colors. Some colors can create certain emotions. Many people associate colors with specific traits and characteristics. You should never use a single color or shade. Your message will get lost in that color scheme. Contrasting colors will allow you to see signs at a far distance. Businesses should use a color scheme that will match their branding. With that, you can build brand recognition. Also, always choose colors that match a specific niche or industry. For example, many health providers will choose blues for their pylon signs. Blue is a soothing color for many people.
Choose the Right Design
There is something called the Stroop Effect. With that, there can be cognitive interference or a delayed reaction if there is a mismatch in stimuli, such as using colors that don’t match a specific word. If a design does not match your message, you can confuse your audience or lose their attention. While you may want to overload your pylon sign with plenty of text and images, make sure to go easy. Sometimes, a simple message can be more effective than adding tons of images and colors.
Benefits of Pylon Signs
Along with using psychology to appeal to customers, pylon signs have other benefits. Here are a few of them.
Helps Branding
You have always heard about building your brand in the world of marketing. A pylon sign can help you do that. The height of the sign will tower over buildings, trees, and other signs in the community. Many of these signs can be seen for miles, which can help customers recall your business name.
Customizable Option
With a pylon sign, you can customize it with any options. A professional signage company will make a sign based on your specification. You can choose the color, lighting, fonts, size, shape, and graphics to meet your marketing needs.
Create a Personalized Billboard
Roadside billboards cost thousands of dollars in rent. You don’t have to worry about paying the rent with a custom pylon sign. These signs are owned by you, meaning you can do what you want with them.
Changeable Messaging
With a pylon sign, you can use it to meet the message needs of your business. Today, there are more advanced LED pylon signs available for customers. You can control these signs to display almost any message for your business.
Advertise Day and Night
Most pylon signs have modern lighting technology that can promote your business on a 24/7 basis. Newer LED lights only take a fraction of the power to keep them lit.
Choose a Pylon Sign for Your Needs
Pylon signs are meant to communicate with people. By understanding how psychology can affect your customers, you can use those elements to engage and attract people with your signage. Well-designed signage will do a lot for your business. Pylon signs are the best option for your business, especially if you have an establishment near a roadway.
If you want to create a beautiful pylon sign, reach out to Tupp Signs. Since 1928, we have been in the signage business, helping both small and big companies reach their customers. With us, you can have a customized sign to help build your brand and increase your reach to customers. When you are ready to find out how a personalized pylon sign can help your business, make sure to contact us. We can discuss the options for your business. Schedule your consultation by calling 302-322-1600.