If you want a way to bring visibility to your business, consider a monument sign for your property. These free-standing signs sit at ground level and are the perfect way to gain the attention of everyone in the area. Here are the top six ways monument signs can help you make your mark.
What is a Monument Sign?
Before discussing the ways monument signs benefit your business, let’s first go over how this type of signage appears. A monument sign is a type of ground-level signage. It is primarily used to attract the attention of a pedestrian or driver. The free-standing signs should not be confused with pylon signs, which are mounted on a pole. Monument signs are designed to be read at eye level, delivering your message to anyone who passes near your property. In many cases, a monument sign will be located at the entrance of a parking lot or close to the main entrance.
You can design monument signs out of a variety of materials. Bricks, stones, and rocks are some common materials, giving your sign a classic look. Natural stones can add to the cost of the signs, but they bring a touch of elegance to any space, especially for restaurants and stores. Resorts, state parks, and cottages are some of the properties that prefer wooden monument signs. Consider a concrete option if you want a waterproof and long-lasting sign. These signs are often found at local parks or municipal building entrances.
Metal and aluminum can give your monument signs a sharp and sleek appearance. It is the perfect material for those looking for a modern look. Foamcore is a lightweight material and one of the least expensive options. Finally, plastic is another option. This material can be molded in various shapes, making it an excellent choice for those who want a unique sign.
Six Benefits of a Monument Sign
Monument signs are beneficial for both commercial businesses and organizations. Here are the five ways monument signs can help your business make its mark.+
1. Increases Visibility
Increasing visibility is one of the most significant benefits of a monument sign. Even the best signs can lose their visibility if not placed in a high-traffic area. However, you will not have that problem with a monument sign. Monument signs for business can be located near the sidewalk or roadway. Plus, they can be seen up close or far. When a hidden storefront or business needs to draw attention, they will often turn to a monument sign for help.
2. Boosts Marketing
A monument sign is a solid investment if you don’t have a big budget for marketing and advertising. These signs can reach more people than radio, newspaper, or television ads. A monument sign is a one-time investment that will handle your marketing on a 24/7 basis.
Monument signs are a great way to integrate your message and help raise your brand’s exposure, especially throughout the local area. Everyone from companies to schools can benefit from having a monument sign on their property. When you install a monument sign, you have a memorable way to deliver a clear and compelling branding message.
3. Makes a Budget-Friendly Option
Unlike other types of marketing, a monument sign is here for the long run. You never have to reprint an advertising leaflet or film a new television ad. These signs are always standing tall to market your business. Plus, plenty of options are available for creating and designing the right look for your sign. You can choose from a wide range of materials that make a budget-friendly option for your business.
4. Helps Branding and Reputation
If your business is looking for a way to brand, a monument sign is one way to leave your mark. These types of signs will help the public identify your brand. You can also use them to increase your reputation in the community. These monuments should show that you have invested in your business and take your marketing seriously. Signage is the ideal way for everyone to remember your company and recognize your brand.
5. Assists With Navigation
A visible monument sign can act as a landmark to the community, enticing potential customers. These signs can help to provide any assistance to anyone who wants to visit your establishment. When you install a large monument sign, people will always know where you are located. You will want to make the monument sign a welcoming point for new and returning customers.
6. Completely Customizable
These signs are available in a wide range of fonts, designs, colors, and materials. All you have to do is come up with an idea. Get a monument sign that accents the architecture of your storefront. Add in your brand colors, imagery, and even your logo. You can get accents placed around the monument sign to make it look even better. Think lighting, waterfalls, or even ornamental grass and flowers.
However, you are going to have to choose the right company. There are many monument sign companies in the area, but you need to select a business with industry experience. Even if you don’t know where to start, Tupp Signs will help you discover the right option for you.
Professional Monument Sign Company
A monument sign is a great way to show off your business. These signs can help boost your brand, establish your presence in the community, and allow people to find your location quickly. Along with that, these signs are just impressive. Whatever your needs, a monument sign is waiting to be designed for you.
At Tupp Signs, we have experience with these types of signs. Since 1928, we have helped small and large businesses choose the right signage for their advertising and marketing needs. When you need an impressive monument sign for your business, contact us. Schedule your consultation by calling 302-322-1600.