Some people believe that awnings are an outdated form of signage. However, that is not the case. Awnings provide plenty of advantages to your business, especially when they are illuminated for the nighttime. Long gone are the days when they featured boring colors with no logo. Today, you can create a personalized look for your company’s awnings. Here are a few things to know about illuminated awnings and how they can benefit your business.
Types of Illuminated Awnings
When you think of an awning, the typical image is a canopy that uses an aluminum frame with a vinyl covering. Today, those coverings can be made with acrylic or vinyl materials. Since these are synthetic materials, you can get any color with added graphics, messages, and logos. One of the top material options is vinyl, but you can add lights to almost any type of awning. Fluorescent or LED lights are the typical choice for illumination options.
A vinyl awning is one of the best choices for businesses that want a spectacular covering for their windows or entrance. This material is easy to clean and waterproof. Plus, since it is non-porous, it is resistant to mildew. Along with that, vinyl is translucent, which makes it an excellent choice for illumination.
However, don’t discount the benefits of an acrylic awning. These awnings are made with woven material. In many cases, they are more durable than a vinyl awning. Acrylic awnings are difficult to clean and made with porous materials. Like a vinyl awning, you can add an illumination option to them. Since acrylic is more opaque than vinyl, it doesn’t really present the brightest lighting options. Many acrylic awnings are lit up from the back with the help of spotlights.
Finally, aluminum awnings are another fine choice. These metal awnings are constructed with metal. While they are not the first choice for an illuminated feature, you can still find ways to light them up at night. This material is opaque like acrylic, and it needs spotlights to light them for the nighttime.
Now that you know about the types of awnings, here are a few ways that they can benefit your business, especially if you choose to illuminate them.
Add Some Style
When you print your company name or logo on an illuminated awning, it can be visible to all those pedestrians and motorists. These awnings are more likely to capture the attention of potential customers and lead to an increase in your business. Many of these awnings are versatile, and you can design them in a wide range of colors and styles. Plus, that customized awning will make an exceptional addition to the outside of the building. When you add some lights to these awnings, you can promote your business in the day or night. Illuminated awnings just stand out in the darkness. While you may not be open for business, people will remember your company name and come to patronize you during regular operating hours.
Give Your Business a More Professional Look
With many unique awning options available, you can find the right choice to meet the needs of your business. These awnings can fit into any type of building design or structure. Make sure to use these awnings as an effective marketing tool. While some businesses promote their company with handwritten paper signs, you can stand out from the crowd with a professional illuminated awning.
These awnings show the community where you are located, promote your company from a distance, and add another advertising material that can be added to your property. When you have an illuminated awning, it gives your business a more professional image than those common signs. These signs grab attention, and that is something you want when running a business.
Enhance Your Brand
In addition to boosting the visual experience for your customers, you can gain an advantage with your marketing plan from illuminated awnings. When you add a company name or logo, you stand out from the competition. Once customers see your logo, they will start to associate that with your company and brand. With illuminated awnings, you have more options to make an impression on the community. Plus, it gives a boost to your reputation.
You don’t need to use a logo on the awning. Think about incorporating subtle company colors or graphics to support your brand. With one glance, your customers should be able to connect the brand with your business. Awnings are ideal for boosting your company’s character as you stand out from those local competitors.
Add Some Extra Outdoor Space
Whether you operate a cafe or other type of business, an illuminated awning is a great way to add some comfortable space to your exterior, especially on those sunny days. Think about placing tables or chairs in those areas. With the illumination, the nighttime atmosphere can be boosted with a soft glow from the lights. Your customers will appreciate these extra comforts, and those pedestrians will be more willing to step inside and browse your storefront or dine at your cafe.
Reduce Your Energy Costs
Illuminated awnings do more than just attract customers and boost your brand. You can use them to provide some shade to your storefront. During the summer, the hot sun can heat your spaces. You can cut the costs of cooling with these awnings. Along with that, your customers will enjoy entering a building that doesn’t feel like an inferno. Using less energy is always a plus with consumers as it helps the environment. While you use some energy at night to light up the awnings, those costs are minimal compared to operating the air conditioner throughout the day.
As you can tell, illuminated awnings have many benefits for your business. They can be customized in a wide variety of colors and materials. These awnings are the ideal way to make your business stand out from the crowd.
Choose an Illuminated Awning Today!
If you are ready to place an illuminated awning above your business, Tupp Signs can help. We have experience with many advertising signs, including illuminated awnings. You can schedule a consultation by calling us at 302-322-1600.