Signage is important to any business, not only because it reflects certain things about the quality and mission of your business, but also because the right signage will do everything from showing your customers where your building or entrance is to show what products and services your customers should focus on. Signage also allows a way for customers to discern one business from another at-a-glance, and having a poor quality or difficult-to-read sign, or even a misleading sign may negatively affect your business in many ways. We at Tupp Signs will help you determine how exactly to choose the right signage for your business, and how your local sign companies can help you reach those goals.
What to Avoid When Creating a Sign
Before knowing what to look for in a sign, you should know what to avoid when creating signs for your personal business. You should make sure that the industry your company serves is plainly displayed on your signage so that customers seeing your sign for the first time will know exactly what it is that your company does. You should also make sure that plenty of people see your sign and offer feedback, as common confusion among customers may not be so apparent at first. Besides the context of the sign, you also have to be careful of the aesthetic issues that may arise. Using the wrong colors may cause your sign to disappear into the background, or even be completely unreadable depending on the colors themselves. This is why even if you want to stick to the colors of your brand, you need to consider how the sign looks from a distance, and if the colors stand out from the background or clash with each other in a way that makes the sign difficult to read.
Selecting the Right Type of Sign
So how would you choose the right signage for your business? A sign could be any exterior sign (attached to your building or not) including; parking signs, vehicle graphics, window graphics, directional signs, business hour displays, and any sign attached to your building or near the street or entrance of your building; or any interior sign such as directions, advertisements or any other type of display. This will give you many different options from the design and visual aspect of the signs, as well as the materials used to make the sign.
Location, Location, Location
You will need to take into account the weather that your signs may be exposed to and choose materials based on keeping your sign easy to read and safe from damage in and around your business’ building. A commercial sign company like Tupp Signs can help you narrow these options and find the best option for any sign your company needs. Make sure to look into local regulations for signs, as they may have some bearing on sign placement, size, color, or even the material used based on your area. Your local sign companies should be able to help you through whatever permit process you may need, as well as craft your perfect sign within the parameters of your local ordinances.
Think About Your Budget
Besides practical issues involving your signs, you should have a budget in place for your signage. Purchasing signs will mostly be a once or twice investment, and will last you for quite a long time, if not the entire length of your business’ life. You should always consider a balance between being thrifty and looking for quality. You should stay within the parameters of your budget, but you should also be sure not to sacrifice quality for cost-effectiveness.
A quality sign that may cost a little extra should last an extremely long time with minimal maintenance if any at all, whereas a more cost-effective sign may be less durable or more prone to needing maintenance and may end up looking worse in a shorter time– as well as costing money to maintain it up until that point. You should prioritize a storefront sign and any outside or important sign first if your budget is tight, and remember that bigger is better! Go for as big a sign as your budget will allow, because that will not only draw the eye of your potential customers but may also make your sign easier to read.
Tupp Signs can help work with your budget to find you the best and largest sign within your budget that also adheres to your area’s ordinances and doesn’t cause you to regret it down the line.
Looking for a Commercial Sign Business?
When you’ve got a budget in place, a design for your sign that is easy to read and draws your potential customer’s attention and you know where exactly you want your sign, you’re ready to consult with your local commercial sign company and get an estimate. You should consider looking into Tupp Signs to provide for your commercial sign needs, with over 90 years of quality service and experienced staff with many quality projects in their portfolio, Tupp Signs will help you find and craft the perfect sign for you within your budget and will increase your business and your community’s opinion of you drastically.
Visit Tupp Signs’ website today and call or email to get in touch with our fabulous and begin crafting the perfect sign for your rising business!