Signs. They are by no means obsolete. Even with the conveniences of the modern age, signage remains essential for businesses. However, with more people relying on images and pictures, having a well-designed sign is more necessary than ever before. Your business needs a beautiful sign hanging over the entrance. Otherwise, you may be overlooked. If you plan on investing money into signage, make sure you are choosing a business signage company that uses only the best materials and designs.
Here are 5 reasons why a well-designed sign is necessary for every business, regardless of your industry.
1. Conveys Brand Identity
People will judge your business based on its exterior, first and foremost. Although you learn in school not to judge books by their covers, people do. Therefore, you don’t want a rundown, grimy sign that flickers ominously. You want something bright, contemporary, and awesome. You want to attract people and give them some idea of what your business deals in.
Signage is a huge step in establishing the identity of your brand. It showcases the colors, images, and words associated with your business. Professionally crafted business signage guarantees you portray your brand in the best light.
2. Online-Offline Connection
Integrating your online presence into the real world is important these days. By having signage that matches your website and social media, you affirm your brand identity and make it easier for people to find you. Furthermore, signage is one of the best ways to market yourself without even trying. For example, if you have signage on the sidewalk, people will take pictures of it, and post it to their social media, thereby spreading the word of your business to whoever sees their post.
You can also incorporate your website URL or social media handles through QR codes into various forms of signage.
This online-offline connection can also be used for promotional content, such as events and discounts. Use your signage to attract those who follow you online, bringing them to your store for exclusive deals.
3. Raises Brand Awareness
Identity and awareness are closely linked. Utilizing indoor and outdoor signage that is similar in design cements the idea of your business in the minds of your customers. When people walk or drive down the road, they are buffeted by all the signage out there. Having a sign that is constructed well and portrays an eye-catching logo will, ultimately, get people thinking about your business.
The more people that notice your signage, the more they may look into your brand. As such, whether you are in a low or high-traffic area, you need signage to boost the community’s awareness of your business. Without signage, people may never find you. That alone is more than a reason to consider getting a well-designed sign installed outside your storefront.
4. Cost-Effective Marketing
If there is one thing that can be said about business signage, it’s that it is one of the best investments you can ever make. A well-designed sign becomes the face of your business, and people are going to see it whenever they think of your brand. Your sign works around the clock—particularly when illuminated—to remind people of your business. Aside from boosting your brand identity and raising awareness, your signage attracts passersby who may have never seen your business before.
5. Influence Business Decisions
Well-designed signage is a way to speak to the audience. Humans are ruled by feelings, and so they make most decisions based on how the environment affects them emotionally. Once a potential customer is in your establishment, the signage on the walls can alter how they feel about a place.
In other words, the presence of signage shapes the success of your business. Consider adding digital signage to reduce perceived wait times or help people get answers. Add channel letters to stylize the walls or point to certain departments. Signs give your business depth, making it easier for you to connect with people, even when an actual person is unavailable.
Looking For Professionally Made Business Signage?
Ultimately, a well-designed sign supports the growth of your business. From the time you open your doors to when you flipped the CLOSED sign over at night, your signage is doing work. From establishing your brand to attracting new customers, your signs are a multi-purpose tool that you can use in many ways. That is why it is also important to invest in signage made with high-quality materials and experienced hands.
Tupp Signs has been in business for over 90 years. Our team is filled with designers and fabricators who will create stunning signage for your business. Get in touch with us today by calling 866-324-7446 or by filling out the contact form to learn more about our services. Let’s get started on your signage.