Think of the exterior sign for your business as part of the advertisement to bring in more business. Exterior signs showcase your branding and highlight your exact location. Before a customer ever sets foot at your door, they will see the sign. For that reason, you need to know when that investment needs renovation for it to continue to make positive impressions.
Chipped or Faded Paint on a Sign
When an exterior sign shows chipped paint or a faded face, it represents your brand. Customers feel less confident about going inside your business. Provided the sign only displays chipped or faded paint, you can undo the damage easily. For example, you can sand the sign and repaint it to bring it back to its original appearance.
In most cases, you would hire professionals like Tupp Signs to perform this task because it ensures that the sign will look its best at the end of the renovation. To draw more attention, you might even request that they paint it a new color.
Routine Maintenance: What It Means
Investing in a permanent sign, it will last for a long time before you need to think about renovating it. Still, you must use common sense to maintain it and give it the longest life possible. For example, watch out for signs of mold and rust on the sign. If you can see it, you don’t want your customers to see it. Not only that, but this shortens the lifespan of your exterior sign.
Your sign should never have visible space between it that you could stick your finger through. You also don’t want creatures like birds taking up residence on the sign because the activity will start to cause mold and dirt buildup that can be harmful.
Yellowed Appearance on a Sign
You know when you see a newer sign because it looks good. At the same time, you can tell when you have an older sign because it will start to turn yellow and may show signs of dirt on it. This happens because of damage to the sign from the sun causing it to fade and discolor. Many times, you replace the face altogether because you can’t fix it in those cases.
You can make a big difference on a sign like this through simple cosmetic upgrades. Cleaning, painting, and putting on a new panel face can all make a big difference and attract more business.
Some of the ways to freshen up the look include:
- Redesign and change the branding
- Add trim around the sign
- Put a new sign face
- Repaint an old sign
Multiple Locations and Knowing What to Do
Knowing when to renovate a single sign makes enough sense, but what happens when you own multiple locations and don’t know what to update and what to leave alone? At Tupp Signs, our experts can conduct a sign audit to help determine what you need to renovate. A sign audit will provide you with multiple benefits like:
- Making sure the sign is legible from long distances
- Ensuring the sign is clean, polished, and free of visual blemishes
- Includes good brand identity materials
- Complies with ADA standards and other requirements
Getting a sign audit performed can help to ensure that you make the most of your advertising. This especially matters if you might be missing out on an opportunity to make the most of your exterior signs. You might, for example, use the sign to make customers aware of your other services like curbside pickup.
Outdated Logo on Business Sign
Your logo explains your corporate identity, and customers will think about you based on that appearance. Outdated logos can make a negative brand impression. Back in the 2000s, logos with a shadow gained popularity, but most see that as outdated today because we use more realistic logos. An increasing number of brands today choose to stick with minimalism when it comes to color. In the past, businesses would try to get your attention through extra colors. If you designed a logo over a decade ago and would like to redesign it today to make it more updated, it would make sense to hire sign professionals.
You can tell a logo is outdated and needs replacement when:
- Your product or service made significant changes
- Fails to distinguish you from competitors
- Too similar to other logos nearby
We have a misconception that brands must keep their identity for a lifetime, but if you look at the biggest companies like McDonald’s and how they changed their branding over time, you would see how brands change. Maintaining the status quo for too long can hurt your brand image and make you appear careless about your business.
Conclusion
If you would like to have your exterior sign looked at, speak with Tupp Signs. Established in 1928, we have worked with a variety of companies big and small, and we understand what it takes to succeed. Through our services, we can help to give your brand a facelift and stand out from the dozens of other competitors in the region. We will renovate your sign so that it looks better than before. To learn more, call us at 302-322-1600.