As a business owner, it’s crucial to effectively communicate your brand and services to customers. While there are many ways to go about this, some methods are far more effective than others. Take business signage, for instance. With signs, you can reach the target audience and let them know that you exist. That will significantly boost your business!
Read on to learn more about the types of business signs available and how they can contribute to your business success.
Electronic Message Centers
In the realm of modern signage, one option stands out as a dynamic and attention-grabbing solution—electronic message centers (EMCs). These cutting-edge signs have been swiftly gaining popularity for their ability to captivate audiences and provide an interactive experience.
Electronic message centers allow you to infuse your messaging with personality. Capture attention by swiftly updating your messages in real time, keeping your customers informed about daily specials, limited-time promotions, or crucial announcements. With just a remote or computer program, you can effortlessly adapt your content to suit your business needs, ensuring that your messages remain fresh, enticing, and relevant.
Furthermore, EMCs are attention-grabbing and generate an impact. They foster engagement and also help reduce perceived wait time when the lines are long. Lastly, you can alter the messages on your electronic message center easily through a computer or phone. This allows you to stay agile, adapt to evolving market trends, and align your signage strategy with your business goals effortlessly. Spend less time managing your signage and more time focusing on what matters most—delivering exceptional products and services.
Pylon Signs
Pylon signs are tall outdoor signage placed on poles, offering businesses several advantages. First and foremost, they enhance your visibility by capturing attention from a distance. This makes it easier for potential clients to find your location. By strategically placing pylon signs in high-traffic areas like roads and shopping centers, they can maximize exposure and increase brand recognition.
They are versatile, accommodating various information such as company names, logos, messages, and promotions. Furthermore, pylon signs are durable, built to withstand outdoor elements like weather conditions, ensuring long-lasting functionality with minimal maintenance.
Informational and Navigational Signs
For businesses with ample square footage, incorporating informational signage becomes crucial to guide visitors to specific departments, restrooms, or other features. Informational signs serve the purpose of providing necessary information. They can range from emergency exit signs to elevator identification signs for individuals with disabilities. These signs typically utilize large, bold fonts and specific color schemes to maximize visibility.
This wayfaring signage can be designed many ways. Depending on your business, you may choose neon or LED-lit signs to illuminate your establishment. For outdoor navigation, you might select a monument sign or pylon sign.
Window and Floor Graphics
Window and floor graphics offer an economical signage solution. Usually in the form of stickers or decals, they can be applied to windows or floors to provide details to customers. They are perfect for displaying your logo alongside information about special promotions or discounts. These graphics are easily removable, and some are designed for reuse, making them ideal for seasonal or holiday specials.
Floor graphics can also serve as informational signage, directing customers to specific areas within your store. They gained popularity during the pandemic for promoting social distancing measures.
Sidewalk Signs
Also known as A-Frame signs, sidewalk signs are perfect for announcing special events, sales, or other important messages. Their portability makes them easy to carry from one location to another, and they can be customized to showcase anything you desire. Simply take the sign outside your business and position it where it garners the most visibility.
Vehicle Wraps
Vehicle wraps are a form of mobile advertising where vehicles are covered with vinyl graphics or decals, transforming them into moving billboards for businesses. Having signage that goes from place to place has tremendous benefits for your business. As wrapped vehicles travel through busy streets, highways, and parking lots, they attract attention and expose the brand to a broad audience. This increased visibility helps create brand awareness and recognition.
Plus, attention is garnered from more than pedestrians. Anyone who is around the wrapped vehicle may notice. You can also plan your routes to target specific demographics, thereby raising your customer base.
Additionally, unlike traditional ads that have limited exposure, vehicle wraps provide continuous advertising. As long as the vehicle is on the road, the wrap is working, reaching potential customers 24/7, even while parked. This constant visibility increases the chances of brand recall and message retention.
As such, vehicle wraps are an extremely cost-effective marketing solution for most businesses.
Neon Signs
Whether you have retro neon signs or have decided to get them retro-fitted for LEDs, there is denying that neon signs are distinctive and eye-catching. Their bright and colorful glow instantly captures the attention of passersby, helping businesses stand out and attract customers.
The other thing that makes neon signage so compelling is that it is highly customizable. You can incorporate a business’s logo, name, or specific branding elements. By displaying these distinctive visuals in a glowing and memorable format, neon signs contribute to brand recognition and recall. They create a strong association between the sign’s unique aesthetics and the business it represents.
Neon signs can also be used in a variety of industries, from storefronts, bars, restaurants, and many other establishments.
Signage Tips for Effective Design
When creating signage, it’s crucial to keep certain tips in mind to ensure optimal impact. Here are some original guidelines to consider:
- Embrace Simplicity: Opt for clean and straightforward designs. Avoid signs that are overly complex or difficult to read quickly. Incorporate enough white space around the design to maintain a clean and uncluttered appearance. A visually balanced sign allows viewers to grasp the message at a glance.
- Standard Legibility Index: Familiarize yourself with the Standard Legibility Index (SLI) to determine the appropriate letter size for optimal visibility based on the intended viewing distance. Consulting with a sign company can help ensure your design meets the recommended SLI guidelines, enhancing readability for your target audience.
- Engage with Images: Integrate relevant and captivating images into your signage. Images have a powerful ability to catch the eye and communicate messages efficiently. Select visuals that align with your brand identity and support the overall message you want to convey.
- Prioritize Quality Materials: Opt for high-quality materials when creating your signage. Quality materials not only enhance the appearance but also contribute to a more professional and long-lasting impression. Invest in materials that can withstand outdoor elements, ensuring the durability and longevity of your signage.
In Search of a Custom Business Sign?
The best sign for your business is going to be the one that helps you attract more customers than before. So choose wisely! When you are ready for brand-new, attention-grabbing sign for your business, look no further than Tupp Signs. With our extensive expertise and personalized approach, we are here to assist you every step of the way in creating the ideal signage solution tailored to your unique business needs. Arrange for a zero-obligation consultation today by calling 866-324-7446 or send us a message.