If you want a professional look for your business, you need to think about choosing the right signage. Business signs are ideal for reaching out to potential customers and separating your company from the competition. Your business is more than a fancy logo and name. You need a way to promote your brand. Professional signage can have an impact on your profitability. Here are a few things to keep in mind when it comes time to choose a business sign.
Why Business Signs Are Important
For those who have a local business, a sign can make a big impact on your brand. You will want a creative and professional sign to deliver your message to the community. Competition can be fierce, even in those smaller towns. A business sign helps you build your brand. When potential customers see the sign, they will associate the logo and other branding elements with your business. Customers are more likely to purchase products or services from a company they know and trust. Signage puts your name out there and plants the seeds for future sales.
Before you choose a custom sign, there are plenty of options on the market. These business signs include:
Selecting the Best Business Signs for Your Company
Choosing and designing the right sign for your business can be challenging. Here are a few things you will want to consider for your signage.
Start With the Logo
Most people can identify a business based on its logo. It is the first graphic element that many people will encounter related to your company. If you are going to design a business sign, you should consider including the logo. For those who don’t have a great logo, find a graphic designer to create one for you. Wherever you advertise your business, you will want to include that logo. Business signs give you the perfect opportunity to place the logo in the design. You can add your logo to a pylon, neon, or digital sign.
Be Consistent
Like all advertising and marketing materials, you want to remain consistent. Make sure that the business sign matches the rest of your brand. With that, your sign will be consistent with the other elements. It can be hard to be uniform across all of those different signs. However, once you have a color palette, logo, and design elements, you can easily incorporate them into your new business sign.
Don’t Forget About Colors
Choosing the best colors for your business sign is another vital step. You already know how important a color palette is to your branding. Take those colors and incorporate them into any type of business sign. Remember that specific colors evoke different emotions. The right colors can connect with customers, help them identify your business, and turn them into lifelong clients. Today, manufacturers can recreate almost any color for a business sign. You can use illuminated effects to bring life to your colors. Specialized software can help you get the exact color match for your branding needs if you have a digital sign.
Personalize Your Sign
There are so many options for business signs. You are not stuck with one particular design or look. Use your creativity to help design a memorable, eye-catching, and professional business sign. Some businesses use other graphics to send a message to their customers. You can add a special message to entice people to stop in your shop. Digital message centers are the perfect way to change your message on a regular basis.
A business sign is a personal form of marketing. Over time, that sign will build a connection with the community. For that reason, the logo, colors, and branding elements play a big part in choosing the ideal signage.
Remember the Function
When designing your sign, it can be easy to get carried away. However, you need to understand that the sign is more than an announcement of your location. Think of a business sign as the silent salesperson for your company. These signs are designed to draw attention to your business. Once customers are inside your business, use signs to help encourage certain actions. Indoor business signs can help customers find merchandise or services around your building or slightly push customers to impulse buy a specific product.
There are so many options for your business signs. They provide a unique link between the outside world and your business. Make sure that any sign is doing the advertising work for you. Whether the sign is announcing your business hours or advertising your location, each one should have a specific purpose.
Select the Best Type of Sign
If you want an external sign, you do have a few options. You can select one mounted to your building or installed in the ground. These ground-mounted signs come in all sizes and shapes. Businesses use them to draw customers to their stores, cafes, or offices. A building-mounted sign is an excellent option if you have foot traffic by your business, especially in a busy shopping area. Pylon or monument signs are ideal for making a big impression on the community. These signs are a little more prominent, but they can help you stand out from the crowd.
Choose the Ideal Business Sign
When it comes time to select a business sign, it can be challenging to choose what to include for your company. Business signs are more than an announcement. They are a sales tool that you can use to boost your profitability and build your brand.
At Tupp Signs, we can help you choose the right sign for your needs. We have been in the sign industry since 1928, assisting both large and small businesses with their signage needs. Our commercial sign company can help you through the whole process, from designing the sign to installing it at your business. If you are ready to take your marketing to the next level, don’t hesitate to contact us. Schedule a consultation by calling 302-322-1600.