With the rise of more independent brands forming, there is a newfound need to make your business shine out from the rest. Advertising is the biggest and most successful way to attract new potential customers and signage is a fantastic way of drawing attention to your establishment, shop, or services. Making sure that your sign stands out from the competition is key when you are in the design stage. Here are some simple ideas you can incorporate when designing your business sign to make it stand out from the crowd.
Make Use Of Eye Catching Graphics
It is best not to try and overload the customer with information and wording that is on your sign. Instead, try using creative or eye-catching graphics. Graphics are easier on the eye and can be easily understood by a simple look. If your sign is full of words, then your customer will have to stop what they are doing to read it. If you want to keep your sign basic and effective, try only including one graphic as well as your logo on your sign.
Use Contrasting Colors
Contrasting the colors on your sign can help the sign be easily readable. If you are using similar colors on your sign, the information you want the customer to take away can get lost or even start to blur into one another. Making sure that you contrast your colors will mean that your sign will become clearer. If you have a background color, try picking a color that is the complete opposite of it. If you are unsure of how to do this, looking at the color wheel can be very helpful, and choosing colors that are opposite from each other on the color wheel can be a sure way of contrasting your colors. If you do not want to play with color, simply choose black and white as they contrast completely and are easy to read.
Place Your Signs On Different Materials
Another way to make your business sign stand out is to be creative with your placement. Choosing to place your sign on windows and walls will be a creative way of getting your customers’ attention. You can even use the inside of your business to place signs that can encourage your customers to go to your social media and find out more about your business. Using a sign that has a simple QR code can quickly allow your customer to find your social media while also keeping your sign very clear and interactive!
Try Not To Be Boring, But Don’t Overcomplicate
The last thing you ideally want is for your sign to be unclear, just like everyone else’s signage. If your sign is really boring, most people will not take much notice of it. One modern trick when designing your signage is to avoid symmetry. You may be thinking, “but haven’t I been told that symmetry is very pleasing to the eyes and makes signs easy to read?”, you’re right. Although symmetry is easy on the eyes, most people are so used to it that it no longer draws their attention! Try using imperfect angles or creative ways of placing your words as this may draw their attention to what your sign is saying.
Use A Logo
Placing your logo on your signs will assert your brand identity on all of your messaging. If you have not yet created a logo, you will want to think carefully about what you want your logo to represent. We would suggest that you pick a slightly creative logo that is easy on the eyes and not too complicated. Strong branding is what a customer likes to see when they enter any establishment or shop. By placing your logo on your sign, you will make your sign shine out to potential customers and create a memory of who you are. Along with the general design of your logo, you want to pay especially close attention to the colors you incorporate into your logo design. Experiments regarding color and how it plays on human emotion have been going on since the late 1600s. That said, it wasn’t until the concept of using color in marketing, branding, and signage came about that the psychology of color truly started to catch on
Try BackLit Lighting
Backlighting your sign is a fantastic way to make your sign stand out to potential customers. Backlight can be used on both outdoor signage and indoor signage. Backlighting will help illuminate your sign and create attention to it even in poor eyesight conditions like the nighttime or bad weather conditions like fog, heavy rain, or snow. For many businesses, neon lighting and backlit signs have now become trendy and very stylish. Not only will the backlit lighting help the messaging of your sign stand out but it will most likely create more attention to it as they have become more in fashion. If you decide to go for neon lighting when creating your sign, you can choose from various different colors. If you want a one or two-word sign, then you can create the words out of neon lighting. If you want to draw attention to the whole sign, you can place a ring of neon light to illuminate the whole sign. If you do need to choose a color for your backlit sign, we would recommend going with a color that is very similar to your logo and your brand.
How Can Tupp Signs Help?
When it comes to designing signage, Tupps Signs can help you communicate your message clearly and creatively while making sure that the quality of your signage matches the quality of your business.
We have the experience to create eye-catching and personalized signage thanks to our expert team. At Tupp Signs, we specialize in the conceptualization of your ideas, as well as the manufacturing and installation of your customized design. Our main aim is to create signage that matches your business needs.
If you are interested in creating signage for your business or want more information such as quotes or advice, please fill out the contact form!