Signage is not meant to be boring; but sometimes, you want signage that is extraordinary. One of the more striking forms of business signage are halo lit channel letters. You add brilliance to your storefront easily, because halo-lit channel letters are fully customizable and unique, right down to the glow.
If you ever wondered how to get the most out of halo-lit channel letters, keep on reading. We’re going to talk about all the elements that will make your business stand out.
What Are Channel Letters?
Channel letter signs are individually crafted letters, numbers, and symbols that are spaced and mounted to spell out the name of a business. This makes channel letters unique in the world of business signs. 3D and flexible by design, channel letters are striking and fun, thanks to their depth and character.
You will commonly see channel letters used by department stores, medical facilities, gyms, shopping malls, restaurants, and more.
What Does Halo Lit Mean?
One option that you have with channel letters is how you get them lit. There are three types: front-lit, reverse-lit (halo-lit), and open-face.
Halo lit channel letters, which we are focusing on today, are incredibly popular for a few reasons. But first, what does halo-lit even mean?
Reverse-lit or halo-lit refers to how the lighting elements are exposed. With halo-lit letters, the light comes from beyond the letter. This creates a subtle halo effect around each letter or the sign as a whole, making the letters stand out against the brightened surface.
The reverse-lit channel letters are made similar to regular channel letters, minus the addition of clear polycarbonate backing to let the light shine through.
Benefits of Halo Lit Channel Letter Signs
You know channel lettering looks fantastic when halo-lit, but how does that affect your business? Check out the benefits:
Visibility
Eye-catching signage like halo lit channel letters is exactly what you need to get noticed. You’re putting your business name in lights, after all. Channel letters with internal lighting are noticeable at a distance around the clock. Add in a logo, you will grab the attention of the passerby.
Interior and Exterior Use
One thing people love about channel letters is their versatility. Indoors and outdoors, channel letters can be used for directional signs, branding, decoration, and more. Talk to your professional sign company about how you would like to customize your signage for interior and exterior use. You can generally choose the font, coloring of the sign and lights, and shapes used.
Brand Recognition
Channel letters can be made with the same font you use in your brand logo and other materials. With that on your storefront, you immediately increase brand recognition. Plus, customers will recognize your business whenever they see the sign or logo, giving your brand more cohesion. With dozens of customization options, you can create a channel letter sign that captures the true essence of your brand.
Green Choice
Want to show your customers that you’re doing your part for the environment? Halo lit channel letters look amazing, and they are environmentally friendly, too. LED bulbs are used to create the halo, meaning that they use far less energy and generate less heat than signage lit with traditional incandescent bulbs.
Marketing
Did you know that halo-lit channel letters have magnificent return-of-investment (ROI)? It’s true. By creating a sign that matches your brand image and runs at a low energy cost throughout the day, you have a consistent marketing campaign right outside.
How to Design Great Halo Lit Channel Letters
Let’s look at some of the elements that go into creating brilliant halo-lit channel letters:
- Colors. The biggest opportunity and the greatest risk. When you want an effective halo-lit channel letter sign, you are going to need some help. Consult the color wheel for complementary colors that will boost your sign’s appeal. Alternatively, choose colors that match your brand.
- Letter size. How do you plan on people viewing the sign? As foot traffic? Passing by in their vehicle? Make sure the sign is large enough to be seen by the right audience.
- Placement. Even the best designed channel letter signs will flounder if placed in the wrong spot. Double-check the vantage points to make sure the halo-lit channel letters can be read from all available angles.
- Brand consistency. Create a sign that is cohesive with your branding. This will build trust in your business and help with recognition.
- Brightness. How you illuminate your halo lit channel letters play a role in just how well the sign works. You don’t want to make the glow so bright that it drowns out the lettering, nor do you want lighting so dim you can’t see it. Consider the coloring, width of the letters, and output of the LED bulbs when designing the sign.
Here are some things you should also keep in mind:
- Do not design channel letters that have the same color as the building.
- Do not create channel letters that have less than a 1.5-inch strike. If you want the LED modules to light the sign correctly, you need at least 1.5 inches.
- Avoid creating signage with all capital letters or complex cursive script.
- Avoid serif fonts, because that will cause inconsistencies in the illumination. If you want serif fonts, you will have to increase the strike depth.
Looking For Channel Letters?
Creating a brilliant halo-lit channel letter sign is easy when you know what to consider. The size, shape, and color of the sign are all customizable, so make sure your choices match your branding. There has never been a better time to upgrade your current signage and increase your exposure than now. Halo lit channel letter signs from Tupp Signs are beautiful, durable, and will get you noticed. Why not give us a call today and get your project started?