If you have an auto dealership, you already know that the competition can be fierce. For that reason, consider exterior and interior signage for your business. These marketing tools can help separate you from the competition while creating unique signage for your particular dealership. Here are a few ways dealerships can use exterior and interior signs to promote their businesses.
Exterior Signs for Your Dealership
Outdoor signs play a big part in your advertising. These signs need to capture the attention of potential clients who pass by your dealership. You need to introduce them to your brand and get them inside the showroom. The exterior signs must be attractive and professional. Also, you want to create something that distinguishes your dealership from others. With that in mind, these exterior signs should be memorable. Remember, you want your dealership to be recognizable in the community.
What type of signs would work for a car dealership? In most situations, you want something that will be visible for a long distance from the property. Many car dealerships will turn to large channel letters or pylon signs to grab the attention of new car buyers. If you want to make a significant impression, consider a large monument sign. You can use this type of signage to flank the entrance of your dealership. For those with a large property, place it near a busy highway or road to entice visitors to come inside and look at your vehicles.
While those options are some of the most common signs, you may want to consider a digital message center. Most dealerships stick with a static sign. They may use a pylon or monument to showcase their dealership name. However, a digital signage center is an excellent way to draw attention to your dealership using a modern twist. Use these signs for advertising your monthly or weekly deals. You could spotlight a specific vehicle or financing offer. Plus, these signs are the perfect way to display your hours of operation. You can easily change a digital message center to create new and exciting messages based on your needs.
Dealerships Also Need Interior Signs
Once you have the customer inside the dealership, how can you keep them informed? Customers will come inside the dealership for various reasons. With many people traveling in and out of the building, it can be easy for them to become confused or disorganized. When you have the right types of signs in the optimal spots, you will have a dealership where everyone can find the correct department or office.
Waymarking signs are almost a necessity for car dealerships. You want to have clear directions for the location of the service department, parts office, or sales floor. Many of these signs can be designed to match your brand, creating a cohesive look across all of your signage. Waymarking signs can even help customers find the restroom or other places in the building. Consider adding signage to direct clients to a comfortable customers’ lounge when they need to wait.
Don’t forget about those other necessary signs. You need safety and ADA-accessible signs to help people navigate their way in an emergency. Make sure that these are located in accessible areas so that you don’t run into problems with federal regulations. The signs can help identify specific building locations and should include information about certain procedures. These signs will ensure that everyone remains safe in your facility.
You may want a digital messaging center to promote products inside the dealership. The customers’ lounge is ideal for advertising your service specials or deals on new vehicles. Customers respond better to digital signs than printed materials. These signs give you an easier way to deliver a message to your most loyal clients. Along with that, you may be able to sell advertising space on the digital board to other businesses in the community.
Choose a Commercial Sign Company
With all these signs, finding a company that understands your business is crucial. Car dealerships have specific marketing needs. You cannot put up any sign and expect to see an increase in business. All car dealerships should look at installing high-quality signs. There are some on-demand options in the market, but they do not look as professional or reputable as signage created by a full-service company. You want to work with a company that takes pride in its work and is excited to bring your signage ideas to life.
Developing your branding is vital to the process. Signage can boost your branding efforts throughout the community, helping you create a clear message to potential customers. Signage is essential, whether it is located inside or outside of the dealership. These signs may look nice, but they are more than fancy decorations. They have the purpose of distinguishing your car dealership from the competition.
Work With a Trusted Sign Company
There are plenty of local sign companies, but none have the experience of Tupp Signs. For almost 100 years, we have been designing, manufacturing, and installing high-quality signs for businesses. Whether you want a waymarking or monument sign, our team is ready to help create exceptional signage for your car dealership.
In many cases, car dealership signs can look the same. With our help, we will make your signage stand above the competition. No matter the size of your dealership, you need high-quality signs to help attract customers and build your brand. Schedule your consultation by calling 302-322-1600.