When it’s time to buy a new sign, a lot of people might shy away from the more expensive options. In most cases, the most expensive option is the electronic message center. However, in spite of its higher initial cost, there are a number of advantages that come from signs of this type. Before you start asking “hey, are there any good business sign companies near me?”, there are a number of reasons for which you might find an EMC to be worth the cost. Here are just a few of them.
Much Greater Versatility
The most obvious benefit of an EMC is the ability to change your message at any time. You don’t even have to mess with plastic letters or anything complicated. You can usually open up a smartphone app and control your electronic message center from there. This will allow you to change the text, add or edit graphics, change colors, or any number of other customization features. We should add that not all EMC units are capable of rendering graphics. Still, that isn’t so bad because the text is always the most important part. You can also make certain words flash or blink for extra emphasis. The number of options that you get from a good EMC sign is massive.
Lower Long-Term Cost
As we said, an EMC does have a higher initial cost. However, you will make up for some of that expense in the long run. Businesses use signs for a wide variety of reasons, and that’s why they will often have a lot of different signs. For instance, you might use seasonal variations of your signage to keep things fresh and in theme. However, this can add up to a lot of bulky signs cluttering up your back rooms. An EMC can do all those jobs without spending any additional money or using any additional storage space.
Better Attention-Grabbing Capability
Even when compared with a lighted sign, an EMC does a better job of grabbing people’s attention. When people see that scrolling text, they instinctively tend to think that an important message is being conveyed. In reality, it might be nothing more than a promotion for your latest sale, but that will not be obvious at first. Apart from these psychological aspects, a moving object will always draw more attention than a static one.
Energy Efficient
In spite of all that they can do, EMC signs are usually pretty efficient in terms of energy consumption. They are basically just a series of large LED lights, but only a certain percentage of them will be used at any given time. Like any other sort of LED light, these bulbs use very little electricity.
Of course, most signs today use LED bulbs because they are both safer and cheaper than old-fashioned bulbs. However, there is one key difference between an EMC and most of these other signs. Most other signs are designed to project their visibility from a long distance. The EMC, on the other hand, is meant to provide maximum close-range appeal. Because of that, it doesn’t have to use the biggest or brightest LEDs. This energy efficiency adds one more facet to the money-saving factor, making it easier for you to recoup your expenses.
Portability
Most EMC sign units can be moved with minimal trouble. Ideally, you want one with locking wheels so that it can be moved or fixed in place at will. There are several key advantages that come from this portability. First, you can move your sign around from time to time. By placing it in slightly different locations each day, you can make it visible to slightly different people each day. This allows you to cast a wider net when fishing for new customers. You can also allow two or more business locations to share a single sign, moving it back and forth as needed. A portable sign can also be brought inside at the closing time, reducing the chance of theft, vandalism, or weather damage.
Conclusion
The electronic message center might come with a steep ticket, but it’s nowhere near as bad as it seems. You get a lot of versatility and convenience for that extra money. If you are smart, you can also find a lot of money-saving opportunities in the use of these signs. If nothing else, they should bring you enough extra business to reimburse you quickly. We hope that you have come to understand this topic a little better now that we have discussed it at length. If you would like to know more, or if you are looking for companies that make business signs, you can call Tupp Signs at 302-322-1600.