In the competitive world of retail, attracting potential customers and standing out from the crowd is a top priority. One of the most effective ways to achieve this is through well-designed exterior retail signage. These signs act as the face of your business, communicating your brand identity and message to passersby. However, choosing the right materials and colors for your outdoor signage can be a crucial yet challenging task. It requires careful consideration of various factors, including durability, visibility, and brand coherence.
We at Tupp Signs are here to give you some key advice for choosing the right materials and colors for your exterior retail signage. Let’s get started.
How to Choose the Right Materials for Outdoor Signs
Choosing the right materials for outdoor signs involves considering several critical factors that ensure the longevity and effectiveness of your signage despite exposure to various environmental elements. Here are some elements to keep in mind:
Sunlight
Exposure to direct sunlight can lead to the fading and degradation of certain materials. Therefore, it’s essential to select materials that are UV-resistant and can retain their color and structural integrity over extended periods of time. Materials like acrylics, aluminum, and PVC boards are known for their ability to withstand prolonged sun exposure without significant wear and tear.
Wind
Outdoor signs must be able to endure strong winds without bending, breaking, or becoming dislodged. Opting for sturdy materials such as aluminum, stainless steel, and PVC boards, which have inherent strength and durability, can ensure that your signs remain securely in place even during gusty weather conditions.
Rain and Snow
Exposure to rain and snow can lead to water damage, warping, or corrosion of certain materials. Choosing materials that are water-resistant and non-corrosive, such as stainless steel and PVC boards, can help prevent water-related degradation. Additionally, ensuring proper sealing and coating for materials like wood or certain metals can further protect your signage from moisture-related issues.
Temperature Fluctuations
Outdoor signs must be able to withstand temperature changes without warping, cracking, or deteriorating. Materials that are specifically designed to handle temperature variations, such as acrylics and aluminum, can remain structurally sound even in extreme hot or cold conditions.
The Best Materials For Outdoor Signage
Now let’s take a look at the best materials for outdoor signage. By choosing any of these, you are guaranteed durability and longevity.
Acrylic (Plexiglass)
Acrylic is a popular choice for outdoor signage due to its durability, versatility, and ability to withstand harsh weather conditions. It is lightweight, shatter-resistant, and can be easily customized with various colors and finishes to match your brand aesthetic.
Aluminum
Renowned for its sturdiness and rust-resistant properties, aluminum is a reliable option for outdoor signs. It is lightweight, making it easy to install, and its smooth surface allows for high-quality printing, ensuring clear visibility of your message.
Stainless Steel
Ideal for creating a sophisticated and modern look, stainless steel is highly durable and resistant to corrosion, making it suitable for long-term outdoor use. Its sleek appearance adds a touch of elegance to any business storefront.
PVC Board
PVC, or polyvinyl chloride, is a cost-effective material known for its lightweight nature and weather-resistant qualities. It can be easily cut into various shapes and sizes, making it a versatile option for businesses looking for customizable signage solutions.
Vinyl
Vinyl is a flexible and affordable material that can be used for both temporary and permanent outdoor signage. It is highly customizable, allowing for vivid and eye-catching graphics that can effectively capture the attention of potential customers.
LED
Incorporating LED technology into outdoor signage can significantly enhance visibility, especially during the evening and nighttime. LED signs are energy-efficient, long-lasting, and offer dynamic options for showcasing messages and graphics.
The Psychology of Color
Understanding the psychology of color is essential in designing effective outdoor signage. Colors have a direct impact on how potential customers perceive your brand. Furthermore, it can shape how they engage with you, too. Here are some reasons why you must choose the colors of your exterior retail signage carefully:
Emotional Responses
Different colors have the power to evoke specific emotional responses. For example, warm tones such as red and orange tend to grab attention and can create a sense of urgency or excitement. They are often used to convey energy and passion, making them suitable for businesses aiming to create a sense of urgency or drive impulsive purchases. On the other hand, cooler tones like blue and green are known to promote a sense of calmness, trust, and stability.
Target Audience
Understanding your target audience is key to choosing the right colors for your outdoor signage. Consider the demographics, preferences, and cultural associations of your target market. Different cultures may perceive colors differently, so it’s crucial to be aware of any cultural connotations associated with certain colors to avoid any misinterpretations or unintended messages.
Brand Identity
The color scheme of your signage should align with your brand’s identity, values, and message. Consistency in branding is crucial for building brand recognition and establishing a strong emotional connection with your target audience. Therefore, it’s important to choose colors that not only resonate with your brand’s personality but also convey the right message to your customers. For example, a brand that focuses on eco-friendliness and sustainability might use shades of green to reflect these values. Meanwhile, a brand aiming for a bold or energetic image may select more vibrant hues, like orange.
Contrast and Legibility
While choosing colors that represent your brand, it’s equally important to ensure that the color combination you choose offers good contrast and enhances the legibility of your signage. High contrast between the background and the text can improve visibility and readability, ensuring that your message is easily comprehensible from a distance.
Looking for a Sign Company to Make Your Exterior Retail Signage?
Choosing the right materials and colors for your exterior retail signage is a significant investment in your business’s marketing strategy. By opting for durable materials that can withstand outdoor elements and selecting colors that resonate, you can create something impactful and visually stunning. A strong, colorful sign will better communicate your message to potential customers.
When it comes time to create new exterior retail signage for your business, come to Tupp Signs. We have been around since 1928 and keep getting better. Get in touch with us today by calling 866-324-7446 or fill out the contact form to request a quote.