Getting your individual business to stand out from the crowd can pose a challenge, but Pylon signs can help your restaurant, store, or office to look different from the hundreds of other businesses in your city. You should consider it an investment that will help you prospect for more business. When you do it right, creative pylon signage can have a big positive impact.
Why Pylon Signs Will Have a Bigger Impact
Pylon signs sit next to the highway, the road, or as a freestanding sign. Most of the time, they only attach to a pole. When you combine the sign with the right advertising message, it can make a big difference in your bottom line.
The biggest reason they work so well is the sheer height and the ability to draw the attention of drivers on the road. Additionally, pylon signs elevate your business message above potential obstructions that might interfere.
You can choose from a variety of different pylon signs to create different effects. The simplest and most cost-effective is the single-pole design. You can typically choose it either as a one-sided sign or a double-sided sign. On the freeway, double-sided might go to waste since the traffic is all head in one direction. On a regular road, you might find it advantageous to make it double-sided for further visibility.
Let’s say that you’d like a more polished and upscale look. You might choose the covered-pole pylon sign design. A lot of people choose this because it lets them use colors more freely. At the same time, it contains lights that will light up during the night hours to advertise your business 24 hours per day.
Constant Battle to Stand Out
All types of businesses, especially in the more urban spaces, will constantly battle it out for the most attention. Even when you get something that works, the competition may copy it, and you’ll need to think of something else to stand out. Illumination can give you an advantage over your competitors who might only have used a sign for daylight.
How to Use Pylon Signs to Make a Bigger Impact
First, it is highly advisable that you hire a sign company that knows what they’re doing with the design. Think of it as an investment that will bring in more money for your business. The right signage will represent your business exactly how you want it represented.
You need to think about branding and how customers see your business. At Tupp Signs, they know how to eye-catching custom pylon signs that will help you to bring in more customers. You want to get this right because the sign is one of the biggest reasons people will either enter your business or stay outside its doors.
An unprofessional sign can give them the impression that you don’t put in enough effort, or you take shortcuts that will give less value. Especially in a market where they might have a lot of other choices, you will lose business with a poor sign.
Choose Good Colors
The colors that you choose with a pylon sign do make a difference. Vibrant colors will draw the eye. To do this, you might use bold colors together because it has a pleasant effect. Don’t use too many colors. You want to keep the number down to two or three colors for your sign.
If you use too many colors, it will make the sign look cluttered, and it can draw attention away from your overall message.
Beware of using the wrong font on your sign as well. For example, complex fonts, such as cursive can be difficult to read. Your potential customers won’t waste time trying to figure it out either. They will simply go elsewhere. Think of branding as well because everything you put on your sign will serve as branding.
Should You Make a Complicated Sign?
In most cases, I would say, “No, don’t make an overly complicated sign.” The biggest issue with it is that, while it can be more attractive than a simple sign, too complicated can easily work against you. You need to do it just right, or it will waste your money. You lose some of your brand messaging with a more complicated sign.
Complex and intricate messaging may work in your favor, but you need to think carefully about it. In many cases, they won’t be what your business needs.
You don’t want to overload what your customer hears because it can make it fall on deaf ears. Instead, you want to make the message as simple as possible to make it have a stronger impact. Think about it this way: Your potential audience will see more than your sign. It’s inevitable. You don’t want your sign to stand out less because it put out too much information all at once.
Final Thoughts
Tupp Signs was established in 1928. They serve a wide variety of businesses and industries, and they help both big and small businesses. Getting the right sign can make all the difference for your business. You don’t want to hire the wrong company and find that it doesn’t give you a strong return on investment. If you’re ready to have a sign made for your business, we’re ready to help you do it the right way. You can call us today at 302-322-1600.