Choosing to advance your business by investing in commercial signage will be one of the best advertising strategies you will try. Every business that has an establishment of a commercial building can benefit from commercial signage in some way and choosing that signage can depend very much on your location and your needs. If you are unsure where to start when it comes to purchasing signage for your company or want to know some of the advantages when it comes to adding professional signage to your business, this article has you covered.
Why Is Signage Important?
Firstly, professional business signage is very important for your business when it comes to curb appeal! When you are seeking new potential customers, the first thing the customer will see is the outside of your building and it should be very clear what your business name is and what you can provide that potential customer. Representing and communicating your branding is also a very clever way of using professional signage. With the majority of the public being so exposed to different forms of advertisement, making your professional signage clear and understandable is key.
Signage will create a professional impression
If you are wanting to make your business look and feel more established, professional signage is the way to go. When creating first impressions, it is very important to put your best foot forward. The outside of your property should be clean and up to a certain quality standard as this will reflect on the quality of your business. Adding signs to the outside of the property can show potential customers that you take good care of your store and its surroundings. Keeping up with maintenance when it comes to your outdoor space can also help you communicate to your potential customers that you are a welcoming and trustworthy brand.
Is there much Value in Curb Appeal?
When we talk about curb appeal, we are often referencing the first area of your business that a customer is exposed to physically. There are a wide range of advantages to making sure that you have good curb appeal and adding some specific, well-targeted signage will help steer those customers into your store rather than your competition.
Signage Can Enhance Credibility
When you are promoting your business, you will want to make sure that your business looks credible and professional. Making sure that the signage you display looks polished will help your business look credible. Paying close attention to detail when creating your sign and choosing fonts and colors that are not only clear to read but also work with your business branding is what makes a sign look professional.
Professional Signage Can Help Improve Your Internet Searches
If your signage stands out to passers-by then you are more likely to be Googled! Often people think that displaying signage outside their company premises will only be inviting to those on foot but signage can actually draw people to search for your business online. Making sure that you create professional signage that catches a potential customer’s eye is key.
Higher Sales
With more customers coming through your door now that they have been drawn in by your professional signs, the more chance your sales will increase. Professional signage will ideally stand out to all those who pass your premises and bring some of that footfall into your establishment.
How to start designing your professional signage
The most important thing to remember when you are creating your professional signage is that you should make the sign clear, purposeful, and easy to read. A lot of people want to start experimenting with colors, logos, designs, and artwork which is extremely fun but make sure that you have the basics covered. Is the font big enough for the sign and clear enough that it won’t be mistaken for spelling out something else? Do the colors that you have used on your sign stand out and contrast with the backing color or does it blend together when you are looking from a little further away? Lastly, does your sign read well?
Once you have answered these three key questions, that is when we would recommend that you can experiment with other elements. Attaching your logo to a sign is a great way of branding your business and making sure that your marketing and advertising are consistently and clearly representing your business.
Contrast, Contrast, Contrast!
We can’t say it enough, one great tip when designing your signage is to make sure that the colors you choose to contrast with one another. This will make your sign easy to read and easier to recognize from further away. If you think about some of the most famous logos and signs out in the world today, they are mainly made up of two colors and are very simple! Sometimes keeping your sign simple is the best way forward. It can be tempting to add extra wording but at the end of the day, you want to make sure that the key message and the key purpose your sign is trying to achieve needs to be clearly communicated to your potential customer in less than 3 seconds.
How Can Tupp Signs Help?
Tupp Signs specializes in the manufacturing of your customized sign using quality materials and well-thought-through designs that work. At Tupp Signs, we have a large amount of experience building various different types of pylon signs using quality materials.
At Tupps Signs, one of our experts can sit down with your business and help guide you to what sign may be best for your business. We are able to offer budget-friendly designs that are catered to what your business needs and that will stay looking good for a long time.
If you are interested in creating a pylon sign for your business or want more information such as quotes or advice, please fill out the contact form!