Signs play an important role for many businesses. These commercial signs send a message to customers and can make a huge impact on your business. If you want a positive customer response, you need to choose the perfect sign colors to grab the public’s attention. Here are the best colors for commercial signage.
Color Does Matter
Experts say that many customers visit a store or restaurant based on the quality of its signs. For many, a sign directly reflects the quality of the business’s services and products. Signs can help companies increase store traffic and boost sales. How do colors play an essential role in those signs?
Colors are powerful. They can invoke certain feelings and meanings in others. Selecting the right colors for your business signs can establish a brand and present a professional image to the surrounding community. For that reason, choosing the right color is essential to your business.
The Basics of Color Theory
Before choosing the right color, you should know the basic facts. First, you will want to know that red, blue, and yellow are primary colors. Secondary colors are blends of those primaries. For example, orange is a mixture of red and yellow, while purple is made from red and blue.
When mixing primary and secondary colors, a tertiary color is created. For instance, mixing blue and purple will result in a shade of violet. Complementary colors are opposite of each other on the color wheel, such as red and green.
The purity or intensity of a color can change its emotional impact. Lightening a color makes it look washed out and dull. Darkening the color gives it a richer, bolder appearance. Adding white to a color creates a tint, making it lighter than the original. Mixing in black creates a bit of shading, giving you a darker appearance than the initial color.
With those basics of color, you can find the right type for your commercial signage.
Choosing the Right Colors
Some colors are associated with specific emotions. Red is a color associated with excitement, passion, and rage, while yellow is a welcoming, warm color that signifies cheer and happiness. Also, white is a pure color representing clarity and cleanliness, but black is known for being mysterious and sophisticated. Blue is linked to power and sophistication. Finally, green is the color of nature, freedom, and wealth.
What emotions are you trying to invoke in your customers? As for the color choices for business signage, a wide range of options are available. The ones mentioned are just the most popular ones. When deciding on color schemes for your commercial signs, choose those that blend and do not overwhelm the intended audience.
Consider Using Contrasting Colors
When selecting colors for a commercial sign, try to find ones that contrast with each other. If you use yellow and purple on a sign, they will appear unified instead of disjointed. Color pairings can affect the appearance and readability of a sign.
If you want to ensure that your sign is easily readable from far away, make sure there is a distinct difference between background and text colors. The ideal business sign may feature black lettering on a white background or orange lettering on a yellow background. A third option would be white lettering on a black background or blue lettering on a red background. With all those options, your audience can easily read your sign from any distance.
Choose black, blue, or red letters to increase the legibility of the text on a light background. You may also want to experiment with different saturations, tinting, and shading effects. White signs are easy to read, which is why they are commonly used for outdoor signage. Since they blend well with various colors, they look great in natural and urban settings.
Select one or two colors for most of your text. Choose a contrasting color for labels or essential information, such as phone numbers or URLs. With that, your reader’s eyes will be drawn to the most critical information in the message. If you have too many colors, it can be distracting and confusing for your viewers.
Some of the best color combinations for signage include black on white, white on blue, black on yellow, and yellow on black. Remember to choose color combos that match your brand and can attract your intended audience.
Signs can be a great way to attract customers and build brand loyalty. Make sure you use colors that go with your brand so that customers remember you. You don’t want too many color combinations. Otherwise, the signs will not match each other. A uniform look is vital for those who want to build their brand and customer following.
With these tips, you can find the right color for your commercial signage. If you are still trying to determine the best colors and combinations for your signage, reach out to a reputable, experienced commercial sign company.
Create the Ideal Commercial Sign with Help from Tupp Signs
As many already know, choosing the right colors can profoundly impact your business. You don’t want to make the wrong decision. Tupp Signs is ready to help. Since 1928, we have provided high-quality indoor and outdoor signs for all types of commercial businesses. We will help you find the right options for your needs so that you can stand out from the competition. Schedule your consultation by calling 302-322-1600.