When looking into ways you can grow your business, advertisement is often your first thought. There are many different types of advertisement, especially in this modern world, but sometimes the most traditional forms of marketing are the best. Using signage for your business is one of the best ways to bring in potential customers and establish who and where you are as a business. Even though signage and any other forms of advertising are expenses, it is an expense that can eventually increase your profits.
Here are five different ways your new sign from Tupps Signs can increase the profit of your business.
1. Guides Customers To Your Location And Brand
Placing signage outside your business premise is the best way of attracting potential customers right to your door. When there is a large collection of advertisements, hazards, and a busy road outside your business, it is important to have signage to direct potential customers, and locating the entrance can be harder than you suspect it would be with all the other distractions that are on the road and in retail areas.
Signage can also help your business communicate to new customers who you are and give a sense of your business personality. Signage is known to attract up to 50% of startup business customers. Therefore, it is a great way of initially getting customers through your door. If you are a startup business, it is worth investing in signage outside your property to initially get the word out that your business is there and functioning.
2. Advertises Your Company 24/7
It is not possible for your business to open 24/7, 365 days a year, especially if you are a small to medium business with limited staff numbers. Investing in signage is a great way of advertising your business to new potential customers every day without you having to physically do any extra work. The signage will work for your company and be in use even when you have locked up for the day. Many potential customers work full-time during the week and do not get a chance to pop by within opening hours if it is not planned in advance. If your business has signage available outside, these potential customers could have their attention peaked outside your office hours, bringing in future business and a wider customer base.
3. Budget Friendly And Effective
Purchasing signage is a very cost-effective way of advertising your business as they are long-lasting, can be used every day, and does not build up initial costs. Purchasing the use of a billboard or placements within media can be extremely expensive, especially for one quick feature that may only last a few days. Investing in signage can last you up to 10 years of use without any extra expenses and therefore will likely bring in more potential custom over time, without daringin on your budget. Choosing an advertising method that will not take a toll on your expenses is very important when starting up a business.
4. Increases The Value Of Your Store
Using signage to change the location of your store to a more aesthetically pleasing area using signage is a brilliant way of increasing the value of your store. Many potential customers will judge a business on the first impression they get from the premises. Signage can make your business look professional and certified, allowing new customers who walk through your door to trust that your business is of quality.
5. Over Time Increases Your Sales
This is the most common reason that stores reach out to purchase signage and the end goal is to always increase your sales and grow your business. The increased visibility of your business due to the use of signage will correlate to the increase in customers and potential inquiries. Signage, over time, can impact your business sales in a positive way no matter if they are exterior or interior. Keep in mind that not all signs work for each business and it is important to work out what would be the best investment for your store.
We would recommend, if you are based on a busy road, to focus on exterior signs whereas if you are based in a shopping mall or a busty retail area away from roads, then it may be best to invest in interior signs that can promote your products or service.
It is best to determine what you would like your sign to do as a function and also as an end result. If you are wanting to bring more potential customers into your store, then large signage around the entrance is the best tool. If you are wanting to increase your product sales or encourage customers to purchase special deals, then internal signage in high-footprint areas of your store will work best.
How Can Tupp Signs Help?
Tupp Signs specializes in the manufacturing of your customized sign using quality materials and well-thought-through designs that work. At Tupp Signs, we have a large amount of experience building various different types of pylon signs using quality materials.
At Tupps Signs, one of our experts can sit down with your business and help guide you to what sign may be best for your business. We are able to offer budget-friendly designs that are catered to what your business needs, and that will stay looking good for a long time.
If you are interested in creating a pylon sign for your business or want more information such as quotes or advice, please fill out the contact form!