Sign placement is not the first thing on a business owner’s mind, but you must choose the right location. When creating or replacing a new business sign, the placement can “make or break” that new signage. From the planning stage to the final installation, these decisions can affect the message and visibility of your signage. Here is why the location of your sign matters to your business.
What a Great Sign Can Do
With a well-placed sign, you can increase your brand awareness and lead customers to your front door. In other words, you will have the edge over the competition. There are many types of signage that you can use for your business, including everything from pylon signs to digital message boards.
Your signage needs to be legible, attractive, and well-placed. You could have a great-looking sign, but if it is in the wrong location, you can actually drive customers away from interacting with your store or business.
When designing those signs, you should follow a few essential branding rules of thumb, such as:
- Utilizing a logo
- Using durable, premium-grade materials
- Creating a consistent look across multiple physical locations
- Placing the signs in the best spot
Complement and Contrast With Buildings
There can be a fine line between tacky and attractive. Many business owners don’t want their signs to be known for the wrong reasons. Your sign should complement other neighboring structures. Always take into consideration the construction materials and color of the building. With that, you can make the business sign an attractive part of your building without making it obtrusive.
Choose the Correct Size
You want to focus on your company’s branding with a business sign. It is vital to send the right impression to your returning and potential customers. If the sign is too large or small, it does not make a great impression. You can get more impact from the sign by choosing the proper color combinations, fonts, and materials.
There are plenty of signs that you can use for your business. Some of the most common signage options include:
- Monuments
- Digital boards
- Directional or wayfaring
- Pylons
- Multi-level panels
- Channel letters
- Wall cabinets
Best Places for Your Business Sign
There are several places where you can mount a sign for your business. However, some areas are better than others.
On the Street
One of the most visible forms of marketing is an outdoor sign. These signs have the potential to be seen by large numbers of drivers, pedestrians, and onlookers. You can convert all of these individuals into potential customers. Installing an outdoor sign on the sidewalk or street is a great way to raise brand awareness. With these signs, you can expose your brand to customers multiple times a day.
Outdoor signage is more effective near the business’s property, such as a parking lot. When potential customers drive past your location, they will see the sign. If you don’t have a parking lot, install the sign near the front entrance or driveway.
Near the Windows or Doors
You have outdoor signs to promote your business. Eye-level signs are the perfect marketing technique to draw interested individuals to your business. Your business window is the ideal spot to install signage. Consider replacing your outdoor signage above the door frame. With that location, you can easily illuminate the entrance of your business so that customers don’t have to wonder where you are located.
On the Walls
In the past, businesses would paint their exterior walls to advertise their goods and services. You don’t have to do that today, but you can still use that wall space for your signage. If you have the right amount of space, you can create an effective sign that will draw customers to your storefront. Signs mounted on walls allow you to add something to a bare space and help promote your brand.
Use Digital Signage
Digital messaging centers are very important to any business. You can update these signs with your latest specials, news, or other messages. Along with that, you can customize the colors and images to meet the needs of your business. Many businesses place these centers near the driveway or entrance of the company to keep their potential or returning customers updated. These message centers are also an excellent option for schools, convention centers, and other places of business.
Consider Pylon Signs
If you want to rise above the competition, a pylon sign might just do the job. These signs can be installed outside of your business. Their high structure can provide a little lift to your signage. Pylon signs have an eye-catching appeal guaranteed to capture your audience’s attention.
Hire a Commercial Sign Company
When installing an outdoor sign, you need to get the proper permits. Municipalities set their own rules and regulations about a sign’s size and mounting location. Working with a commercial sign company will ensure that your signage meets all local guidelines and restrictions. Adhering to these ordinances can be challenging. For that reason, you will want to work with an experienced sign company.
Finding the ideal location for your outdoor signage is essential. Tupp Signs has been in the signage business since 1928. We have a team of responsive, professional, and knowledgeable employees who can help you create the right sign for your company. Plus, we understand the local laws and regulations. When you need to design, manufacture, and install a business sign, count on us. Schedule a consultation by calling 302-322-1600.