Most types of signage are mounted to your building—channel letters, cabinet signs, and so on. That mount, however, can be the weakest link in the winter. Ice, snow, and frost can warp improperly installed structures. Any spaces may expand and crack during the freeze/thaw cycle. Even a blizzard’s wind could pull signs from their mounts.
Pay attention to the quality of installation, not just the location. Poles are highly durable and eliminate those tight spaces where snow and ice can get in. But regardless of where the sign is mounted, make sure the mount is made of something durable, like carbon steel.
Don’t forget to ground your signage to something sturdy, such as a cement wall. Be sure to check the integrity of the mount—whether it’s rickety or unyielding. Make sure the anchors aren’t rusting or cracked. Check to make sure the pole for your pylon sign isn’t shaking.
All these steps can help during windy winter days.
Learn more about preparing your business signage for the winter.