While many people use GPS to navigate, there is still a need for physical signs. Those technological advances do not always provide individuals with accurate directions, leaving them to look for waymarking signs. Residents and visitors to your city can rely on signage to get around town. There are many reasons why your city needs wayfinding signage.
What Are Wayfinding Signs?
Wayfinding signage works as directional markers to tell people where to go and help them find the best way to get there. You will see these signs at train stations, airports, bus stops, restaurants, shopping malls, and parks. People can quickly get back and forth without hassles when you add wayfinding signs at busy streets or intersections. However, many towns and municipalities do not pay attention to these signs, and they are often an afterthought. Keep in mind that these signs make your town easier to navigate, and they will provide plenty of benefits to the community.
Here are five reasons why you need wayfinding signage.
#1 – Helps with Public Safety
Safety is a significant concern for any town. You want to create spaces where pedestrians can walk without running into vehicle traffic. Wayfinding signage can help people find their way around town, even if they are new to the area. This signage allows vehicular and pedestrian traffic to flow in the right direction, keeping everyone safe. Cities must conduct extensive research on traffic patterns to identify how vehicles and pedestrians move throughout the town. With that, you can ensure the signs are placed in the appropriate places to boost safety and reduce any travel-related frustrations.
#2 – Provides Information for Tourists
People use a GPS system to get from one place to another. These systems are convenient, but they don’t provide other types of information for visitors. By adding wayfinding signs, you might see a bump in tourism. When tourists arrive in your city, they need to be provided with information that gets them to their destination without breaking out their phones or asking strangers for directions. These wayfinding signs must be strategically placed around the city. Place the signs on both sides of the streets to ensure drivers, pedestrians, and cyclists can see the directions without obstructions.
Wayfinding signs need to show where the visitor is currently located and provide directions about where they need to go. All that can make people feel more comfortable moving around the town. These signs give a better sense of community and make visitors feel welcomed. When people are more relaxed, they will likely return for another visit.
#3 – Creates a Rebranding Campaign
If you want to find a way to rebrand your city, consider adding a wayfinding signage program. These signs can help you separate your town from others in the area. Many towns want to increase their population by encouraging others to move into the city. With wayfinding signage, you can show off your city’s character.
Along with that, these signs can help improve your city’s image. Use these signs to promote your latest amenities, like a new park or walking trail. These waymarking signs are the ideal way to create consistent branding. Instead of relying on plain signs, three beautiful markers will add a professional appearance to your city’s landscape. Plus, waymarking signage is another way to promote economic growth. When pedestrians can easily find their destination, they will be more likely to spend money on businesses throughout your community.
#4 – Unifies Your Image
Some cities have several areas that they may want to highlight, each with its own identity. While that may seem quaint, it doesn’t promote a consistent branding image. Waymarking signs can help unify your city’s branding. Choose signs with the same colors and font to provide a consistent look. Some towns may use the exact font but different colors to differentiate those separate neighborhoods. No matter what, these waymarking signs will still be the perfect way to give your city a professional and uniform look.
#5 – Promotes Local Businesses
All cities look for ways to promote their local businesses. Waymarking signage can help you achieve those goals. Visitors might avoid checking out the downtown or business district as they pass through town. That means businesses lose out on revenue. Often, visitors don’t know where these businesses are located. You could put up directional signs to help drivers and pedestrians visit the restaurants and shops in the area.
When you add these signs, your town will see more traffic in business areas. In turn, it provides more economic growth for your local businesses. Wayfinding signage systems will direct traffic to retail locations, public services, and other points of interest. All that increased traffic will only help boost your community’s revenue. Once the visitors are finished in the business district, use waymarking signs to get them back to the major roads and highways.
Find Ways To Improve Your City’s Signage
Waymarking signage is essential to help visitors and locals find their way throughout town. These signs are an important step to brand your city, boost economic growth, and increase visitor traffic. Waymarking systems are also cost-effective and practical. If you are ready to add directional signage in your town, make sure to contact Tupp Signs. We have helped big and small communities create more effective signage throughout their towns and cities. When you are ready to improve your city’s signage, schedule a consultation by calling 856-264-9093.