If you have a business that is hard to find, it might be time to think about a monument sign. These signs can introduce your customers to your company and let them know they have found the correct location. Signage is a vital part of your marketing. Monument signs combine architectural and graphic design elements to provide unique signage for your business. For those debating whether monument signs are a great fit, here are the reasons these signs are important.
What Is a Monument Sign?
A monument sign is a type of free-standing sign, often sitting at ground level. You can capture the attention of drivers and others with this type of sign. Monument signs are known for their low profile, with little to no space between the sign and the ground. You can incorporate many design options and features into a monument sign. Business owners can easily customize these signs to help them stand out in a specific location. Monument signs are a great way to identify a business, especially near a busy entrance or street.
Material and Design Options for Monument Signs
You can find various options for the design and construction of these signs. Stone and brick signage are very stable, providing an elegant appearance for any space. Concrete monument signs are ideal for those who want a basic look. These types of signs can last for a long time and hold up to all kinds of weather. Wood is an excellent choice for a traditional look. If you have a rustic building, wood could be a perfect option for those spaces.
You can use foam core to replicate the look of brick or stone. It is less expensive and lightweight than other types of material. Plus, these options are easy to remove when you want to replace your sign. Plastic can be formed in any size or shape. If your business has a complex design element, plastic is an excellent material for a monument sign.
Finally, metal and aluminum are the perfect elements for a modern look. These materials provide a sharp and sleek appearance that you can manufacture into various shapes.
Benefits of Monument Signs
If your customers cannot find you, then you will lose out on business. There are many benefits to using a monument sign.
Boost Visibility
When you have a lot of pedestrians or motorists passing by your location, a monument sign can bring more visibility to your business. Most monument signs are located near a sidewalk or roadway. They are also large enough to be noticed from a large distance. If you want an interesting sign, you can customize it to your brand’s specifications. By using elements like LEDs, you can guarantee 24/7 advertising.
Increase Traffic and Improve Sales
In some cases, customers will patronize a business because they saw an outdoor sign. These monument signs are a perfect way to improve your sales. Remember, if a person cannot find your business, they will not spend their dollars on your products or services. Both visitors and local residents can see monument signs. When someone passes by your location, they are more likely to stop at your store or office when a big sign beckons them.
Use for Multiple Purposes
Monument signs are a great way to display your business name, slogan, logo, and other details. Many people will use the sign as a wayfinding landmark to locate your business. Monument signs are an excellent option for both multi-tenant spaces and buildings dedicated to one company.
You can also use monument signs for other purposes. Monument signs are perfect for expanding your branding with customized colors and logos. Take the opportunity to use your sign for advertising your specials, offers, and discounts. If your monument is not near your building, then use these signs to give directions to your business. You can share your holiday messaging, temperature, time, announcements, and updates on those monument signs with a digital display.
Match Existing Architecture
Since monument signs can be constructed from most types of materials, you can design a sign to incorporate the same elements as your existing architecture. With that, you can use it to expand your brand and create a consistent look across all of your signage.
Monument signs can be constructed from various materials. For example, if your business is in a brick or stone building, you can have your sign made from the same material. This creates a consistent look and serves as an extension of your brand.
Cost-Efficient Option
Finally, custom monument signs are the perfect option for those who want something that can last for several years. Many of these signs require little or no maintenance since they are constructed with durable materials. These signs are less expensive than other types of advertising, such as newspapers, billboards, and social media advertisements. Plus, you can customize them without paying for airtime, rent, or impressions.
With a monument sign, you have another element to advertise your business and point those clients to the right location. These signs provide many benefits to all types of companies.
If you want to have your own monument sign, contact the team at Tupp Signs. Since 1928, we have been the leaders in the signage industry. We will work with you throughout the process, from design to installation. Our team understands what can make a small or big business stand out from the competition. You can schedule a consultation by calling 302-322-1600.