An estimated 76 percent of consumers say that they will enter a shop based on a good business sign. That response from the survey shows you the importance of putting together a good sign, but you might wonder what will make a good business sign. Let’s take a look at the most important factors to draw in a greater number of customers.
Grabs Attention
You will see attention-grabbing signs in all forms, and they can be done in all shapes and sizes. Keep in mind that while it catches their attention, you want the sign’s font as easy to read because that will help your branding. In the outdoor space, you want the sign as easy to read as possible even from a distance. To put this into perspective, 4-inch-tall letters can usually be read from 150 feet away. Don’t overdo it. Less will often do more than too much.
Legible fonts that grab attention and you can read from afar include:
Arial
Helvetica
Myriad
Sanserif
Straight To The Point
People won’t spend even two minutes trying to understand your business sign. The person may only see that sign once, which means that you have one shot to draw them in. Don’t waste too much time putting tons of details into the sign. You want it as simple as possible. Indoor signs may include more details, but an outdoor sign is meant to grab their attention. Get right to the point because you only have a few seconds to get their attention and convince them to come inside.
Generates Extra Sales
Good business signs will generate extra sales for you. Researchers attribute this increase in sales to greater visibility from potential customers. The more people who see your sign, the greater your chances of increasing business traffic. It can create impulse purchases because customers in a physical shop have a higher chance of impulse purchases than online.
Free From Errors And Intriguing
Signs with distractive elements or spelling errors can send customers running in the other direction. The reason behind it is that it shows a lack of professionalism. You want to bring as many people into your store as possible, which means that you want to make sure that it will appeal to a broad audience. Never let an error slide with your sign because this will be the branding that people remember. Be careful about your business sign because you can probably even think back to bad signs that you disliked. I know that I can remember a few that were so bland as to be remembered for all the wrong reasons. You don’t want to be the business with that sign.
Beats The Competition
The business world will always have competitors, and you want to take advantage wherever you can. Having a good business sign will create better branding of your business to the public. People who understand what you have to offer will want to do more business with you. It can help word-of-mouth customers to find your business as well. In some cases, customers will tell others about your business based on the sign that you put out. Let’s further look at how a sign can play into your branding. Let’s say that you put out a big sign on your wall along the highway in bright yellow for a shoe store. Because of its size, you can’t miss it. You drive past that sign on your way to work every day. Now, every time you think of a shoe store, you wind up thinking of that store. That’s how branding works, and even your signage can play a role in how you brand yourself.
Communicates Superior Quality
When you put up a business sign, don’t be too relaxed about it. You can even go so far as to hire professionals like Tupp Signs to guarantee good quality. Think of it as an investment because you want to communicate that your products are superior to your competitors. To do that, it’s not a mistake to hire professionals who understand this business.
Position And Size
Now, let’s cover two important factors that make a great business sign. First, let’s look at the position. You want to position your sign so that as many customers as possible see it. The best positions will be the billboards and hoardings, but they also cost the most. If you have enough money for it, it can be worth it. Otherwise, position the sign where there will be the maximum level of foot traffic. Just beware of local ordinances or laws that may prohibit how you display them. Finally, a good business sign will be larger so that more people can see it. That doesn’t mean that you want the largest sign, however, because you need to think of the return on investment. Choose one big enough for your local neighborhood and fits your budget. Local businesses will especially have a more limited audience where a medium-sized sign will work best for the return on investment.
Final Thoughts
If you’d like to learn more about business signs, contact Tupp Signs at 302-322-1600. Established in 1928, they work with a wide variety of industries and businesses, and they can work with both large businesses and small ones.