Whether you are running a small franchise or have opened a boutique store in a shopping plaza, you want to use your signage wisely. Digital signage is one of the best options because it is both cost-effective and attractive. However, do you know where to put those digital signs to make the most of your investment? To get you started on optimizing your store and generating more revenue, here are the top 5 locations to install digital signage in retail stores.
1. Signage in the Employee Break Room
There is one place in your store that you have probably overlooked—the break room. In the break room, your employees can view content on a digital sign while resting for a minute or eating lunch. For example, you could use a digital sign like a virtual bulletin board to display relevant information to the employees. Tell them about the weather, show social media engagement and reviews, or even provide your employees with a way to check on the store or communicate with one another.
Investing in break room signage also shows your employees that you care about their well-being, which can boost morale. In turn, their productivity will increase.
If you do not have a designated employee break room, consider other similar spaces, such as fitting rooms.
2. Put Signage Above the Shopping Aisle
Are there some aisles or locations in the store that see far more traffic than others? Consider putting digital signage up as an end cap. You can use targeted advertisements for products in the aisle, for example. Optionally, you can show demo videos, exclusive announcements, and broadcast events. If you use digital signage to alert customers to promotions, they may be driven to buy those products due to the fear of missing out (FOMO).
3. At The Entrance
Did you know that digital signage can increase your profits by an average of 29.5%? When you have digital signage out front to welcome your customers, you not only attract attention, but you also open up a chance to interact with people who haven’t discovered your brand yet. Just like the traditional logo sign above the door, digital signs at the entrance are enticing. In fact, it was found that 78% of millennial shoppers will be more willing to enter your store if there is something intriguing—like digital signage—out front.
4. Touch Kiosks For Directions
Wayfaring digital touch systems are becoming exceptionally important in malls and airports. Not only do the kiosks create a way to advertise and interact with people, but they are also valuable. You can also use digital touch kiosks to guide customers to certain areas of a store or the mall.
In places that are overwhelming in size, customers that cannot find their way effectively may become more critical of their surroundings and leave with a more negative impression of their experience.
5. Point-of-Sale Displays
The space around the POS section is a prime location for digital signage. Not only can you use this area as a stage for upselling and cross-selling, but you can also influence future purchases. Consider investing in hanging signs over the cash register or placing freestanding displays on either side. Furthermore, having signage in places where customers typically gather and wait can reduce the perceived wait time.
Another reason to incorporate signage around the POS area is to prompt more people to engage with your brand. Invite those waiting in line to take a picture of their purchase and post it on social media. Have them scan a QR code while in line to get a quick discount on their purchase. There are many ways to leverage POS digital displays.
How to Choose the Best Location for Digital Signage in Your Store
Not sure which place is best to put digital signage for your specific business? Now is the time to get creative. There are endless opportunities to see how digital signage can impact your customers. When in doubt, select locations where visibility is maximized. For example, if your store does not have a lot of space for aisle end cap signs, a POS display may be better. Don’t have dressing rooms? You can put digital signs at the entrance and exit.
Remember to consider other factors, including the distance from the sign, font sign and style, lighting, and colors.
Choose Tupp Signs to Make Your Retail Signage
Now that you know some of the best places to put digital signage in your business, it is time to think about where to get those signs. Since 1928—that’s over 90 years—Tupp Signs has been committed to designing and fabricating only the best signs for our customers. We specialize in high-quality business signs, including stunning digital displays. If you have a design in mind, we can make it a reality. Give us a call today. Let’s get started on your new digital signage!