If you are starting a new company or wanting to spruce up your company’s advertising then looking into effective signage is one of the best ways to help your business. There are lots of different types of signage available which can sometimes make it difficult for you to see which is the best direction for your company to go in when it comes to signage. Every business is different and every business has different needs. These business needs and the added factor of location will help you decide what type of sign is best for your business.
Architectural signage is one of the most popular ways that many businesses advertise and is a form of advertising that you can reap large benefits from if you decide your signage properly. In this article we will explore how to design your architectural signage to mostly benefit your business and make your signage appear as quality advertising.
Why You Need Architectural Signage
You may still be wondering, what do they mean when they refer to signage as architectural signage? Well, Architectural signage describes any sign that is designed for brands, businesses or specific buildings or locations. An architectural sign can help direct you on locations or be advertising the business itself, the term is used very broadly and can cover a lot of different sign uses.
You may need architectural signage for advertising and marketing purposes or to show where a specific location is, such as the entrance to your shop or customer parking. The one common factor that architectural signage has is that every sign is designed for a reason and importance.
What Makes Architectural Signage Good?
There are lots of ways you can make your architectural signage stand out from the rest while also being functional for your business. Here is a list of way you can make sure your architectural signage is good for your business:Custom make your sign
Personalizing your architectural signage is a great way to make sure that your signage sticks out from the crowd and competes with the quality of surrounding businesses. architectural signage can come in a lot of different shapes and sizes and therefore is it best to look at your location to see what would best suit your company. Custom designing your architectural signage will help make sure that the size and placement of your sign works in the best way it could for your company. For example, if you are placed by a road, custom making your sign to be large enough and visible to drivers will help potential customers see your business. Adding elements like logos, pictures, and an array of colors that are all linked to your brand will help make your architectural signage linked to your brand and company and easily recognizable for customers.
Make Sure Your brands Message Is On Your Architectural Signage
It may sound simple but it can easily be forgotten. When you are designing your architectural signage, make sure that the message of your brand and your brand’s identity are the first thing that hits a potential customer when they look at your sign. Sometimes, it does not benefit to have your sign overly complicated with pictures and writing. It is best to always start with your logo or your name on the sign in big enough letters that it can not be missed. Picking a clear font will also help your architectural signage to be effective.
Match Your Sign To Your Interior
Making sure that your marketing and your branding is consistent throughout the interior of your company and exterior will massively help potential customers recognize your branding and architectural signage. Creating a consistent feel throughout everything you do will help build a strong physical brand presence. For example, if your business uses a dominant color in all its marketing then try incorporating that color into your signage. This way of designing your architectural signage will also help keep your business being aesthetically pleasing and classy.
Choose Quality
Choosing quality materials and a quality design will help your architectural signage turn out the best it can be. When you are choosing architectural signage for your company, that architectural signage will be in use for years to come and therefore you will want to make sure that your architectural signage looks of a high quality. If your architectural signage starts to look low quality, some potential customers may make assumptions about the quality of product or service you offer based on the appearance of your company.
Stick To Local Rules
As much as you may want to think outside the box and do something a little bit different with your architectural signage, it is always best to check your local rules and make sure you are complying with them. It will not be good publicity for your business within the local area if you have crossed a line with your signage and could even create a bad word of mouth impression. Make sure you check the OSHA and ADA requirements alongside your building rules.
How Can Tupp Signs Help?
Tupp Signs specializes in the manufacturing of your customized sign using quality materials and well thought through designs that work. At Tupp Signs, we have a large amount of experience building various different types of pylon signs using quality materials.
At Tupps Signs, one of our experts can sit down with your business and help guide you to what sign may be best for your business. We are able to offer budget friendly designs that are catered to what your business needs, that will stay looking good for a long time.
If you are interested in creating a pylon sign for your business or want more information such as quotes or advice, please fill out the contact form!