If you are starting a business or have a business that has been working at a smaller level and you are looking to expand and grow, then we would recommend looking into investing in some professional-looking signage to help advertise your business to potential customers. Signage is everywhere around us and we tend to ignore its significance in helping advertise the businesses around us. Advertising online has become one of the biggest trends but if your businesses are in physical form then nothing will beat old-fashioned physical advertisement in the form of signs. In this article, we will explore the different ways incorporating commercial signage into your business will help you grow.
Budget-friendly marketing
When you are entering the advertising world or looking at growing your business to a bigger potential marketing pool then it is expected that you will need to invest a little in the hope to gain a lot. If you are reading this and thinking “But I’ve just started my business and funds are low, I need to grow but I don’t have a huge budget to play with here!” Then don’t worry, signage is what will help you. Friendly on the budget but fantastic at marketing local and passersby to your business, signs will help draw potential customers in without breaking the bank. You can purchase signage that is customizable meaning that your business will get full use of the potential it can bring to your business.
Allow your business to communicate clearly
Confusion about what a business provides or does can stop over 50% of potential customers from entering. If you are clear in your marketing and communication with potential customers that are passing by, you are more likely to encourage them to enter through your doors. Providing signage outside the premises of your establishment or business is one way of clearly communicating what you do, who you are, where you are based, and how to contact you which is all very important information for a potential customer to know. Word-of-mouth advertising can only happen once person number one has all the facts about your business and providing clear communication on your signage will help this form of advertising take place and begin to grow.
Display who you are
Conveying your business’s brand and who you are as a business is one of the best ways to establish yourself as a bigger company and begin to grow. Many potential customers start to feel at ease when they see consistent messaging and branding surrounding them in a store. Clearly displaying who you are will help make sure that you are pulling in the right potential customer for you. Sometimes our business name and contact number do not necessarily give away what you sell or what you do. Adding elements to your signage such as pictures, illustrations, photos or clever designs will help make sure that your message is as clear as you can potentially be while also showing a bit of your business personality simultaneously.
Attract The Right Audience
When deciding to put effort into growing your business, having clear goals is very helpful when choosing your signage as it can help you choose which signage would be best to be able to reach the right type of potential customer. Reaching the right audience is what will make the difference when building your business. Attracting masses of people that are not at all interested or going to purchase what you are offering will not help your business grow. The power of signage can make sure that you are advertising to the right group of people in order to get your business growing in sales.
Directing your customers
Not all signs need to have your business name slapped all over them with a sell sell sell motive behind them. Some of the most useful signs that you can add to your business are signs that work to direct your customer through your store or where you want them to be. Subtle signage around your store such as arrows toward the tills or special offers section can gently help give potential customers a nudge and lead them to where you want them to be, which is buying your product or services.
Working with commercial sign companies
Working with local sign companies will help guide you when designing and creating what type of sign your business needs. If you are unsure of how signs can specifically help you grow your business, sitting down with a professional and talking over where your business is currently and what your end goals are can help allow the professional to provide the right advice.
How Can Tupp Signs Help?
Tupp Signs specializes in the manufacturing of your customized sign using quality materials and well-thought-through designs that work. At Tupp Signs, we have a large amount of experience building various different types of pylon signs using quality materials.
At Tupps Signs, one of our experts can sit down with your business and help guide you to what sign may be best for your business. We are able to offer budget-friendly designs that are catered to what your business needs and that will stay looking good for a long time.
If you are interested in creating a pylon sign for your business or want more information such as quotes or advice, please fill out the contact form!