Billboards, banners, murals, pylon signs, and other larger business signs have much in common, but one thing stands out. Signage, when scaled properly, has a positive impact on your business. Not only can you put your brand’s name where everyone can see it, but you also make your business appear more welcoming. But can larger business signs boost sales? The answer is yes.
If you want to bring in more customers and generate a greater profit, large business signs can help you attain that goal. Let’s dive into how that happens.
Business Sign Statistics
Did you know that up to 8 in 10 people entered a new store based solely on the signage they saw outside? This fact alone proves that signage has a positive impact on sales. If signs are what gets people interested, then they can be utilized to get customers to pick up something for purchase. Think about it, if 80% of the people who saw your signage entered, that is more people to look at your inventory. The more people coming through the door, the better.
Now, here is another fun fact: Nearly 70% of consumers link the design of a sign to the quality of products or services provided by a business. Your sign should be carefully designed with your target audience and brand in mind. Quality signage will drive interest.
How Does Signage Increase Sales?
You have seen the numbers that show the importance of having a high-quality business sign. Now, you need to know how more prominent business signs boost sales:
Increases Your Visibility
Here is some food for thought: If people cannot find your location, how are they going to know to give you business? Although one of the main reasons businesses do not get signage is that they believe customers already know they exist, a far larger number of customers—about 50%—will use your signage to find you.
In short, if you want to succeed, your signage should be big enough to bring awareness to your store’s physical location. You can also use billboards, window signs, and banners to let people know what services you offer and how to find their way throughout your store.
Communicate With Customers
When someone sees your signage, they are engaging with your business in a very direct way. Use that to your advantage. Make interior signs that show a service or promotion or event, encouraging the customer to make use of that information. For example, if you are having a sale of mattresses, you can hang bright signage declaring that, thus, guiding those who are enticed. Signs are a piece of the sales funnel. So use your more prominent business signs to get customers to take immediate action whenever possible.
Promote Your Company Image
Signage is the first impression. Customers not only judge the quality of your items or services based on the sign, but they also use those signs to build brand recognition. In other words, the more often someone sees your logo or brand, the more they will come to trust it. As such, they might choose your business over the competition.
Guess what happens when they have a great experience? That customer will tell someone else. They will mention your business and the signage, which gets others looking for your business, too.
That is why you want large signage that is easy to see and read.
How to Make the Most of Larger Business Signage?
When deciding what kind of signage you need, it is important to review the pros and cons of your investment. The good news is that signs are not like a single marketing campaign. The right sign will boost sales for your business from the moment it is installed and for many years to come. You can get a lot of mileage out of a single, well-designed sign.
Here are some tips to help you use your large business signage so that their ROI is maximized:
- Think of signage as part of your business’s overall design. Signage can be used to bolster the look and feel of your company. Use it to tell a story. Add in your brand’s logo or colors then put elements of your signage throughout the storefront or building. Your signage should contribute to the overall vibe of your business, as that is what will enhance the visual appeal of your business and boost the customer’s experience.
- Invest in lighting. Consider getting signage that is illuminated with LEDs. There are many ways to add lighting to signs, but the benefit remains the same. Having your business signage lit day and night increases its visibility, so more people see your location. Plus, illumination adds visual appeal.
- Vibrant but easy to read. Bold and bright designs are eye-catching. You can use banners, posters, and other larger signage to pique interest. Just make sure that the colors, fonts, and images used are in line with your brand image.
Boost Your Sales with a Larger Business Sign
Stop searching for local sign companies—choose Tupp Signs instead. Our years of experience and a long list of customer testimonials prove that we are among the best in the industry. Whether you need a pylon sign company for large visual displays, or you need your logo transformed into interior signage, we’re the ones you can trust. Give us a call today at 866-324-7446 to learn more.