Healthcare facilities are sprawling, maze-like, and oftentimes, hectic. Just entering a medical building can be stressful for patients and employees. Although staff can get accustomed to the sterile atmosphere of a hospital, there are people who will be looking for signs. Medical facilities can benefit greatly from business signage, especially when people need to find […]
Signage is incredibly important to businesses. Not only does commercial signage show the world who you are and what your business is all about, but it becomes the image that customers affiliate with your services and products. Therefore, you need an effective design that communicates your business’s purpose. You also want to be proud of […]
Just like relishing that new car smell, seeing new signs around your commercial property is something to be proud about. But for many, replacing their signage whenever something happens or goes into disrepair is not possible. Small businesses face a lot of monetary hardships. Therefore, investing in new signage year after year may not be […]
Bright signs are part of the landscape these days. Imagining a world without flashing lights and illuminated signage is impossible. In order to make electric signage such a staple in today’s world, the latest technologies and energy-efficient protocols had to be implemented. This means that your illuminated LED signs are probably not going to impact […]
A company’s logo might not be everything that the company is, but it is the beginning. The logo is the touchpoint for customers, just as a book cover is for readers. In other words, maintaining a consistent brand image, and knowing how to apply it to signage is one skill worth mastering. Otherwise, you could […]
True or false: outdoor signage is designed to weather extremely cold conditions. If you answered false, you are correct. Yes, most outdoor signage has been made with resilient materials, like aluminum, vinyl, and LED lights, to keep them operating throughout the year. However, winter is also a mixed bag of threats for your signage. Cold […]
Most business owners are aware that, without signage, no one would know your business even exists. Signs are integral to advertising. The bright lights and letters outside will attract customers, bringing them through your door. Meanwhile, indoor signage is telling your visitors more about who you are, what your brand is about, and how to […]
Wintertime. It’s the happiest season and one of the most profitable, for sure. But if you are not taking care of your electric signage, you could end up feeling like you received nothing but coal. There is a lot of things that threaten your signage, such as plowed snow, ice, sleet, and also the general […]
Admit it: You are looking to cut costs. With everything going on, who isn’t? Or course, as a business, you probably have some expenses that cannot be altered; but your utilities are different. Particularly your electric bill. That is why it is more important than ever to lower energy consumption to shave off some dollars—some […]
From a marketing perspective, signage is everything. Illuminated business signs, small promotional signs, LED displays, and other elements can truly help you achieve your business goals. Plus, commercial signage costs significantly less than other media and advertising channels. That said, there are certain practices that can help you boost sign ROI, so you can receive […]
