Do you want a roadside sign that can capture the attention of drivers? When it comes to advertising, roadside signs are an effective way to make a good impression and get customers through the door. There are plenty of options for your next roadside sign. Here are a few basics about this type of signage.
What are the Different Types of Roadside Signage?
You have a variety of options for your roadside signage, including:
Digital Message Centers
Today, modern businesses choose digital message centers and LED signs. These signs are your best choice if you want to stand out from the crowd. All that visual movement on the sign will surely draw attention to your signage. You can easily update the content to inform the audience about your business. When keeping the signs at eye level, you will capture the attention of drivers on the road. These signs are an efficient way to use your advertising dollars.
Pylon Signs
Another excellent option for your business is a pylon sign. This type of signage is great for those businesses that want more visibility. These signs are often erected on steel pylons that are set into solid foundations. You can have the signs mounted at various heights or sizes. Pylon signs will bring awareness to your business along a busy street or roadway. While some municipalities may have regulations and limits on the size of the sign, working with a commercial sign company can help you avoid any hassles.
Channel Letters
Channel letters are excellent options for roadside signs, especially if your business faces a busy road or highway. You can add these signs to your company’s storefront or on the side of the building. Customize channel letters with a variety of options that will fit your brand and message. These three-dimensional individual letters can be illuminated or not. Typically, these signs are attached to the side of a building or structure. You will find many of these signs on commercial properties, such as restaurants or malls.
Cabinet Sign
Consider a wall sign or building sign if you want another roadside option that can be attached to your building. These signs are installed on the exterior wall of a building. You can use an aluminum or polycarbonate face to bring illumination to the sign. Like channel letters, these signs provide you with design flexibility, visual aesthetics, multiple sizes, and color options. You can easily add your logo or other graphics to the sign. Wall and building signs are excellent options for any buildings located along a busy street or on a corner of a high-traffic thoroughfare.
Monument Sign
One of the most substantial options for a roadside sign is the monument sign. A monument sign is similar to a pylon sign. You can place these signs along a roadway to add a touch of branding to your location. Monument signs are usually located at ground level, giving you more opportunities to attract the attention of drivers and pedestrians. Since many communities have limitations on other types of signs, the monument sign often can make the greatest impact on your roadside advertising.
Generally, monument signs are found at the entrance of a mall, medical center, business district, or neighborhood. They can incorporate your brand logo and use colors that match your business. These monument signs come in various designs, shapes, and sizes. Choose a monument sign when you need a way to present your brand to the community.
Tips To Create a Great Roadside Sign
With a roadside sign, you want to deliver a message in a short amount of time. For that reason, keep the message short. A driver will ignore your sign if the message is unappealing or too heavy on text. Plus, drivers don’t have enough time to read lengthy messages. You should think about limiting the text of a roadside sign to three to eight words.
Along with that, always have a clear message. Like a text-heavy sign, a long, complicated message will be ignored by drivers. Once again, aim for a few words to develop a simple but strong message for your roadside signage.
Simple visuals are the best at capturing the attention of drivers. You want to focus on basic, big, and bold keywords. If you need help designing the right roadside sign for your business, your local sign companies will be happy to help you choose the right option for your needs.
Contrasting colors are another way to draw the eye to your signs. You will want to use one color for the background and another for the text. With some signs, consider using a third color as an accent. However, you don’t want to choose garish colors that will make the sign unreadable and turn away any potential viewers.
Roadside signage is the ideal way to bring attention to your business. These signs can help alert drivers and pedestrians about your store’s presence. There are many options to create a great roadside sign for your business.
Choose a Trusted Commercial Sign Company
When you need to find the right sign for your business, turn to Tupp Signs. Since 1928, we have been helping small and large companies choose the right signs for their needs. Our team will help throughout the whole process, from design to installation. Along with that, we understand the local codes and ordinances so that you can create a sign that attracts customers but stays within all regulations. Tupp Signs is your top choice for custom-made commercial signs. Schedule a consultation by calling 302-322-1600.