Monument signs are a great way to promote your business or brand and increase your visibility in your local area. But with so many options and factors to consider, designing a successful monument sign can be a challenge. In this blog, we will give you 5 crucial monument sign design tips that will help you create a visually appealing and effective sign that will boost your brand visibility. From font and material choices to lighting and accessories, we’ve got you covered. Keep reading to learn how to make your monument sign stand out and be a true landmark for your business.
1. Play With Different Styles
Your sign is representing your brand and needs to be legible and eye-catching. When it comes to fonts and logos, remember to keep it simple and easy to read. Your sign should be readable from a distance, especially for people driving by.
This means avoiding complicated fonts or designs that could be hard to interpret quickly. But don’t worry, our signage can be customized to fit your exact needs. Whether you want it mounted on the ground or raised slightly, we can make it happen. Just keep in mind that these signs are primarily for vehicle traffic, so it’s important to consider their speed and visibility. Feel free to get creative with the shape of your sign, but don’t forget about the basics like color, lighting, and size.
These elements can have a big impact on how legible your sign is during the day. So choose your colors wisely and make sure your sign is large enough to catch the attention of passersby.
2. Think About Materials
When it comes to designing a sign, material choice plays a crucial role in creating the desired vibe. While traditional brick and stone can add a classic touch, modern metals such as aluminum and steel can exude a contemporary feel. It is vital to consider the materials carefully as they not only affect the overall aesthetics but also the durability of the sign.
For outdoor signage, weather resistance, and longevity are crucial factors to keep in mind. Some durable material options to consider are armored foam, brick, stucco, concrete block, metal, stone, and wood. Investing in high-quality materials will ensure that your sign stays visually appealing and withstands harsh elements such as heat, humidity, and rain.
3. Use Lighting
Sign design is a crucial element for any business looking to increase brand visibility. And when it comes to creating a landmark and making your brand stand out, a monument sign could be the perfect solution. But, what should you keep in mind when designing your monument sign to ensure maximum impact?
Firstly, consider the size and placement of your sign. It should be large enough to attract attention from a distance and placed in a strategic location that will catch the eye of passersby. Additionally, incorporating your brand’s unique imagery, colors, and font is essential for brand recognition. Your sign should be easily identifiable and reflect the overall aesthetic of your brand. But, what about nighttime visibility? LED lighting is a popular choice for monument signs due to its energy efficiency and longevity. This not only enhances visibility but also improves safety.
With LED lighting, your sign will be visible 24/7, making it a true landmark for your business. Of course, all of these design elements should fit within your budget. That’s why it’s essential to discuss your design preferences and budget with your sign designer. Factors such as size, lighting, raised signage, changeable lettering, and materials can all affect the cost of your monument sign. At Captivating Signs, we pride ourselves on transparent pricing and walking our clients through their options to ensure they stay within budget. So, keep these sign design tips in mind and watch your brand visibility soar with a stunning and impactful monument sign.
4. Accessorize Your Signage
Enhancing your monument sign with well-curated surroundings can greatly contribute to its visual impact. Consider incorporating plants or lighting around the base for added appeal and to create a welcoming atmosphere for potential customers.
One effective way to attract more consumers is by installing digital signage in the vicinity of your sign. This allows you to showcase a variety of information such as your products and services, promotions, contact details, business locations, and other important company information. With digital signage, your business can gain more exposure even after hours, and staying consistent with your branding will further solidify your presence in the market.
Digital signage has proven to increase foot traffic and potentially lead to higher revenue for businesses. Take advantage of its effectiveness in catching the attention of passersby to boost your brand visibility.
5. Installing Your Sign
Before installing a custom monument sign, it is essential to check local regulations regarding sign height, size, and placement. These regulations may vary depending on the area and may include restrictions. It is important to also consider local laws, codes, and permitting procedures. It is advisable to work with a reputable company that can assist with this research. Additionally, the location of the sign should be carefully selected to maximize visibility and impact. It is recommended to check the sign’s visibility from a distance of at least 100 feet and also consider the angle at which it will be seen by most people.
How Can Tupp Signs Help?
Tupp Signs specializes in the manufacturing of your customized sign using quality materials and well-thought-through designs that work. At Tupp Signs, we have a large amount of experience building various different types of monument signs. Our experts can sit down with your business and help guide you to what sign may be best for your business. We are able to offer budget-friendly designs that are catered to what your business needs and that will stay looking good for a long time.
If you are interested in creating a monument sign for your business or want more information such as quotes or advice, please fill out the contact form!