Business signage is an influential tool that attracts customers and keeps your brand identity strong. Unfortunately, signs are not impervious to wear and tear—or to becoming outdated. Fading colors, outdated logos, or damaged materials can make a business look unprofessional and uninviting. If you notice that any of your business signage appears a little less than inviting these days, it may be time to update and upgrade. Here are some key signs indicating that it’s time to invest in new business signage.
Key Takeaways
- Business signage should be upgraded when it shows visible damage like fading, cracks, or missing letters, as these issues impact both aesthetics and readability.
- Outdated branding, logos, or business information can create confusion for customers and should be updated to maintain consistency.
- Poor visibility due to faded colors, outdated fonts, or inadequate lighting can make signage ineffective, requiring an upgrade for better readability.
- Competitors with modern, well-maintained signage can make an outdated sign look unappealing, making it important to invest in fresh, high-quality designs.
- Upgrading signage to meet modern accessibility standards ensures compliance and enhances the customer experience for all visitors.
1. Fading, Cracks, and Other Visible Damage
Outdoor signage is constantly exposed to the elements, including sunlight, rain, wind, and snow. Over time, these factors can lead to fading colors, peeling paint, cracks, or rust. These damages don’t just impact aesthetics—they also affect readability, making it difficult for customers to recognize or understand your sign from a distance. If your sign is missing letters, has chipped edges, or looks generally neglected, it may give potential customers the wrong impression about your business’s professionalism and attention to detail. A fresh, high-quality sign made from durable materials will enhance curb appeal and restore your business’s credibility.
2. Outdated Branding or Logo
Your brand changes as you grow and develop. Perhaps your business has altered its appearance through store remodeling, rebranding, or its overall identity. But has your business signage changed along with it? Without visual consistency, you may be inadverently creating confusion among your customers. They may, for example, wonder if they have come to the right place. To stay consistent, you need modern, updated signage that aligns with the current version of your brand to ensure consistency across all marketing platforms.
3. Poor Visibility and Readability
A sign that was once bold and eye-catching can become difficult to read over time. Sun exposure can cause colors to fade, making text blend into the background. If your sign is not properly lit at night, customers may not even notice it after dark. Additionally, outdated fonts or designs that were once trendy may no longer stand out in today’s market. Upgrading to a more legible font, high-contrast colors, or LED-illuminated signage can drastically improve visibility and readability, ensuring that customers can spot and understand your sign at any time of day or night.
4. Changes in Business Location or Services
Has your business relocated or changed its services throughout the years? Your signage needs to reflect those changes. If you are using outdated signage that displays old information, you are missing out on many business opportunities. Again, outdated information displays a lack of attention and professionalism—two things you don’t want associated with your business. Ensuring that your signage accurately represents your current offerings and location helps streamline customer interactions and enhances credibility.
5. Competitors Have More Modern Signage
The visual appeal of your business matters, especially in a competitive marketplace. If neighboring businesses have upgraded their signage with sleek, modern designs, an outdated sign can make your business look less appealing in comparison. Shoppers and passersby tend to be drawn to businesses that look fresh, well-maintained, and up to date. Investing in new signage with contemporary designs, energy-efficient lighting, and high-quality materials can help your business stay competitive and attract more foot traffic.
6. Meeting Modern Accessibility Standards
Rules and regulations also change, meaning you need to keep certain signs updated to remain compliant. Features like braille, proper color contrast, and easy-to-read fonts are essential for making your business welcoming to all customers. If your signage lacks these elements, upgrading to accessible, compliant signage can enhance the customer experience and prevent potential legal issues.
Upgrade Your Business Signage With Tupp Signs
If you want to maintain a strong first impression among your customer bare, you need high-quality, well-maintained signs. If your signage displays wear and tear—such as fading and cracking—or outdated information or design, then it is time for an upgrade. Boost your sign’s performance by contacting a local business sign company like Tupp Signs.
Tupp Signs has been providing businesses in DE, PA, NJ, NY, and VA with custom, durable signage since 1928. We guide you through the entire process, from design to fabrication and installation. Contact us today at 866-324-7446 or request a quote to enhance your business’s visibility and branding.