Are you using the advantages of monument signs? Advertising struggling to being seen? Are your customers failing to find you or even stay informed about your latest promotions and marketing campaigns? You might be stumped when it comes to increasing your visibility. You may be overlooking one of the easiest and most efficient means of being seen. Monument signs have several benefits and use. They can help your customers and suppliers find your business more easily while helping you get the success you deserve.
What is a Monument Sign?
You may be visualizing a monument sign without even knowing what kind of sign it is. A monument sign is a free-standing element that sits around ground level. Unlike a pylon sign, it does not rise too high and one of many advantages of monument signs. Monument signs have a low profile, meaning there is little space between the sign itself and the ground.
Advantages of Monument Signs
There are numerous reasons to get a monument sign for your business. The main one is so you don’t lose out to the competition. With the right sign, you will be seen by prospective customers and will be more likely to get their support.
Here are seven benefits of monument signs:
- Increased Visibility: If you don’t have the right signage, more than half of your potential customers are going to fail at locating your business. In other words, you need a monument sign to be seen from a distance.
- Acceptable Signage: Regardless of where you are located, most municipalities allow businesses and shopping centers to have monument signs. Although you will have to get the final proposal accepted, monument signs are preferred in communities with strict regulations and sign height restrictions.
- Practical: Your monument sign is a practical tool for campaigning. You can use it to create an architectural theme, adding consistency to your brand image, increase brand recognition, market your business, and so much more.
- Low Maintenance: The design of your monument sign is complex or simple. These signs are usually crafted with highly durable materials and can withstand all kinds of weather. Even the illuminated components, such as LED message boards and lighting, are energy-efficient and can be run endlessly, without increasing your expenses.
- Reach More Potential Customers: The most loyal customers to any business usually live within five miles of your location. That means that the average customer will see your business multiple times throughout the week, so you should use signage to draw their attention and let people know you exist. Furthermore, with great signage, you can attract more people without added effort, regardless of the demographic.
- Amplify Your Marketing: As you already know, consistency is key in branding and in marketing. With a beautiful monument sign, you add a level of invariability. Plus, you can use your sign as a way to promote your brand and your overall image. In fact, research has found that when you have a monument sign, sales increase by at least 10 percent!
- Flexibility: You can specify the design, materials, location and components, based on your budget.
Advantages of Monument Sign Uses
A great monument sign can be more than just a symbol or a landmark for people driving by. It can become a multi-purpose tool that gives your business a 24-hour long presence. You can think of your monument sign as a permanent marketing campaign. Especially when you customize the look with various elements, like an LED message board.
You can use monument signs to do the following:
- Display your business information, such as opening hours and amenities
- Expand your brand recognition to those passing by
- Advertise discounts, events, and other special promotional offers
- Display other useful information, such as traffic reports, holiday messages, hourly weather updates, and more
- Use your monument sign as a landmark for people to find your business more easily
- Add consistency to your marketing and advertising plan
- Broaden your target audience
Materials and Design Options
The options are limitless. You can create any kind of monument sign you can dream up. As long as you have the right design team on your side. With a wide selection of materials and flexibility of design, you can construct a monument sign. This makes monument signs a great signage option for any kind of property.
Materials used to construct monument signs are:
- Brick or Stone: Adds stability and elegance to signage.
- Wood: Used for traditional and rustic-looking signs. Wood is ideal for municipal properties or campsites and outdoor recreational areas.
- Concrete: Provides a smooth yet basic looking sign, built to last for many years through all kinds of weather. Often found at the entrance of industrial parks and state (nature) parks.
- Foam: Lightweight, inexpensive and easy to relocate or remove. Can mimic more expensive materials, like masonry, but also can withstand weather for many years.
- Plastic or HDU: Can be crafted in many sizes and shapes and comes in various colors. Plastic or high-density urethane is ideal for monument signs that have logos or channel letters.
- Aluminum or Metal: For modern sleekness and sophistication, nothing is better than highly resilient metal.
Customizing Your Monument Sign
Once you choose what materials you want for your monument sign, you can begin to make it unique. Here are the elements you can customize:
- Sign colors, including the font color, logo, and more
- Letter finishes – bronze, brass, brushed silver, gold
- Hole placement
- Corner type – sharp, rounded
- Reflective surfaces and other elements
- Illuminated sign elements, such as message boards, back-lit logos, channel letters, and spotlights
- Surrounding landscape
Capitalize on The Advantages of Monument Signs
If your goal is to have a visual appealing display that promotes to your business 24-hours a day, then you need a monument sign. With durability and design flexibility, monument signs should not be underestimated.
Are you ready to attract more customers with beautiful signage? Get in touch with us and see how we can help you create and install your next monument sign. Just fill out the contact form below!