It’s impossible to not see signage everywhere you look these days. Banners, navigation, promotional signs, and illuminated letters make up a majority of the urban landscape. When you see these signs, you take in the information—even in a single glimpse—and can decide how you wish to further act upon what the sign says. Sometimes, the signage may drive you to visit a new store or to make a purchase. In short, commercial signage does a lot for your business, including helping you build a stronger, more successful brand.
Today, we are going to talk about how to unlock the power of branding with commercial signage.
Why is Commercial Signage Important for a Business?
There is a sign for everything these days. Whether the sign is announcing a new sale, a new location, a grand opening, or something else, a sign is most certainly involved. In other words, signage is one of the most accessible and easily recognizable forms of advertisement.
Signs were designed to do the following:
- Attract attention, generate interest, and provide visual engagement
- Educate others about your brand, business, and/or location
- Stand out (and apart) from other stores
- Entire potential customers to take action
- Sell products and services
- Increase customer recognition
Now, it goes without saying that you need beautiful, tasteful, and professional-looking signage to achieve all of these things. Signage is your head-start at making a good and lasting first impression, as it is the first association someone has with your brand. Poorly designed or defunct signage could lower a customer’s perception of your brand. They may even avoid it entirely!
Use Signs to Grab New and Old Customers
Designing decent signage is a small fraction of how you can improve your branding. You also need to know how to use your commercial signage properly. Although the sky is the limit when it comes to how your signage looks and reads, you also want to consider your business. Give people an image that resonates with them. Your brand will become familiar and trustworthy. You want your signs to speak plainly and be easy to read from near or far.
Plus, you should consider the location of your signage. Sometimes, well-designed signs in unexpected locations can make a lasting impression on your clients, such as the hallway leading to the bathroom. You can use banners and arrows on the floor to guide people to an end result. It’s engagement at its finest.
Another excellent way to grab attention is with vinyl wraps. Advertising your brand on a car allows it to be seen in unsuspected places, such as on a highway or in a drive-thru line.
Include Signage in Marketing
Signage is a non-verbal interaction with those passing or driving by. Although people may not always pay attention to your signage, it is there and available around the clock. That is why commercial signage is a sound addition to any marketing strategy. Since your signs are going to be clear, concise, and consistent, you have already solidified your brand identity. Now, use that same signage to reinforce your stance.
Having a sign in the window, for example, can be used to cement powerful visuals in the minds of the passerby. It can give them information, entice them with a new product offering, and so much more. Add in logos and other things associated with your brand, and you will have your business a powerful marketing tool that does not quit.
Add-In Valuable Information
As mentioned earlier, signs have a purpose. Thus, there must be something that those you are trying to attract can take away. Think of signs as a brief conversation. Every conversation is transactional to some degree. By including some kind of information on the sign, you give your customers something to use, whether it is a date, a tagline, or some vibrant image that makes them smile.
One way to provide information for a variety of customers throughout the day is digital signage. You can personalize messages and even use various forms of media to connect with consumers easily.
Local Sign Companies Can Help
Unlocking the power of signage for branding comes down to a couple of things: Well-designed signage, placement, and consistency. If you do that, your signage will have a lasting impact on those who see it. That said, getting the best signage is only possible if you find a professional commercial sign company you can trust. Tupp Signs has been in business for over 90 years and has helped hundreds of businesses put themselves on the map. Our experienced team can help you design, install, and maintain a variety of signs. Give us a call today at 866-324-7446 to get your project started!