Digital signage. It’s everywhere, so it makes sense that you are wondering if it is worthwhile. Yes, digital signage is an investment, but the benefits far outweigh the negatives. Digital signage is a definite game-changer for your business. To help you make up your mind, consider the advantages. Here are the top 10 benefits of digital signage to get you started.
1. Enhanced Visual Appeal
The greatest power of digital signage is its ability to attract attention from near and far. Amid a sea of 2D advertisements on the walls, digital signage, with its HD graphics and 4K video resolution can bring new life to any space. Being that humans are naturally attracted to bright things in motion, videos on a digital sign are much more intriguing than something on paper. If you are having difficulty bringing people into the store and making purchases, having digital signage scattered throughout could help.
2. Increased Engagement, Recall, and Retention Rates
Aside from making your store look more interesting, digital signage can noticeably improve customer engagement. When surveyed, 63% of participants said that digital signage captured their attention. 59% stated they would engage to learn more about the content on the screen. Furthermore, Digital signage has a recall rate of about 83%, which is incredible, considering how short attention spans are these days. In other words, advertisements on digital signs are much more memorable than printed or spoken ones.
Humans can process visual information about 60,000 times faster than reading, and so when you add movement, colors, and shapes, you dramatically increase a person’s ability to remember information about your business or a product.
3. Easily Update and Schedule Content
Traditional signage is stagnant because it cannot be updated or changed unless you are using vinyl letters. Otherwise, a whole new sign has to be designed and printed whenever you want to advertise something new. Digital signage is much more convenient. You can easily change the information displayed with a few keystrokes.
You can also schedule videos to be played at a specific time to target the correct audience. Furthermore, if you are advertising a limited-time release, you could, for example, display how many items are left on the screen. Once the item runs out or the event is over, the advertisement automatically disappears. Useful, right?
4. Improve Wait Time Experience
Few people enjoy spending time in line. For many people, a long line will mean abandoning a purchase. Perhaps they will return again later, but many will go to your competition if the lines are shorter. There is only so much you can do to shorten wait times, which is why you have to employ other measures to improve the overall experience.
In other words, if you distract those waiting in line, their perceived wait time will be much less. In the same vein as a restaurant passing out menus to those waiting to be seated, you can give people something to do with digital signage near the checkout. Videos of products, weather, sports, and other interesting videos can help your customers feel less frustrated and more satisfied with their overall visit.
5. Influence Your Audience
Did you know that the presence of digital signage can increase the rate of impulse purchases? It’s true. When people see advertisements on digital signage, they are swayed. Thus, you can influence your audience much more easily, particularly with user-generated content.
For example, you can display social media posts, reviews from influences using one of your products, and more. Your audience will feel like they are playing a part in the content on the digital signage, and that can drive them to engage with your brand even further.
6. Brand Cohesion
Studies have found that digital signage can boost brand awareness by 48%. Consider your digital signage as the central hub of your brand. Each screen can come alive with the same message at the same time, bathing your store in your brand’s colors and logo. You can create advertisements unique to your brand and use digital signage to show off those images with stunning clarity.
7. Lower Operating Costs
One of the greatest advantages of technology is reducing your carbon footprint. You won’t have to worry about wasting paper, ink, and other materials and then recycling those used items. Being that you are spending less on printed advertisements, you save both the environment and your budget. Digital signage systems are available for a wide range of budgets, as well. You can find one that suits your business and then have it installed for a one-time fee.
8. Customers Can Help Themselves
When customers are engaged, they are more likely to make a purchase or request a service. Engagement does not always have to be with an employee. If customers can find the information they need rather than seeking someone to help them, it does not impact their experience. In fact, it boosts their overall satisfaction.
Digital signage can be used to answer their questions, particularly the wayfaring kind. Should you want to keep pace with your competitors, offering self-service options will help you take the lead.
9. Digital Analytics
One of the benefits of leveraging technology is that you can use it to gather information. How? Consider the digital displays around a store. Shoppers can approach the display and interact with it by checking the location of items, scanning for a price, and more. Embedded in those digital displays is software that reports on the items customers are searching for most frequently, as well as areas of the store that are generating interest.
You can then use this information to decide if it is time to move items from one location to another or if you want to put something on sale. You can also outfit digital displays with cameras to track eye movement. Look into capturing dwell time, too. Lastly, you can use analytics to figure out what kind of content your customers like to see and for how long they wish to watch it.
10. Safer Signage
Studies have found that workplaces using digital signs to display warnings have up to 48% fewer incidents. Being that digital signage can be automatically and directly updated, you can use it in a warehouse to remind employees to wear their PPE or to alert customers in your shop about inclement weather conditions.
Get Brand New Digital Signage From Tupp Signs
Digital signage is a wonderful option for any industry. Not only can you boost customer engagement, but you can also increase employee and customer safety and satisfaction. Use digital signs to brighten up your store or workplace. Tupp Signs has decades of experience with business signage, including digital systems. Give us a call at 866-324-7446 or fill out the contact form to learn more about your digital signage options.