When you have a business, your main concern is getting people interested in what you offer. Apart from marketing, having a well-designed and energy-efficient box sign is one way to attract consumers. Signs help your business gain exposure by just existing, and they help you establish your brand image and name. While there are plenty of signage options out there, box signs can be tremendously beneficial to newer businesses.
Want to promote your business effectively? Keep reading to find out how.
What Are Box Signs?
There are several names for box signs, including cabinet signs, light boxes, or wall signs. The reason for these names stems from how the signage is mounted to the wall. The sign can be hollowed out and contain internal lighting. Essentially, there is a box-shaped frame, acrylic panels, and the electrical components.
While double-sided light boxes exist, wall-mounted cabinet signs are far more common. Although “box” is in the name, you aren’t limited to a rectangular sign. Cabinet signs are fully customizable. Choose between a variety of shapes, sizes, colors, and illumination.
Standard cabinet signs have a minimum depth of 8 inches. This is to help the internal lighting disperse correctly. A double-sided box sign, on the other hand, is usually 20-inches deep.
Whether you want something simple or complex, box signs are an excellent way to gain exposure without breaking your budget.
Benefits of a Box Sign
One of the advantages of a box sign is the ability to easily display your branding to the passerby. A single well-placed sign will do more for your business than you might expect. But there are plenty of other reasons to love box signs, including:
Driving Brand Awareness
Cabinet signs can be a combination of your brand colors, logo, and other recognizable features. This helps cement the fact that your business exists at a certain location, and it gives passerby some useful visual details. You can use the same images in other ways, including social media posts and merchandise to further promote your business location.
Customization
As mentioned earlier, there are plenty of options for box signs. You can think as out of the box as you like. Talk with a professional sign company like Tupp Signs. The team will consult with you about the desired design then introduce sizing, color, material, illumination, and shape options. You will be surprised by how versatile cabinet signage can be!
Day to Night Visibility
Cabinet signs are an energy-efficient way to tell people where you are from dusk to dawn and beyond. When you choose illumination for your box sign, you are getting top-of-the-line LED technology. That will keep the cabinet sign illuminated for many years, so your business is advertised around the clock.
The other benefit of LED? You save loads of money. It’s estimated that LED bulbs operate 2-4 times longer than standard bulbs. You will also save up to 90% on your electricity bill.
Even if you don’t have a business that is open throughout the night, keeping your signage lit up will get you noticed. And that’s precisely what you want.
High-Quality, Durable Materials
If you want an energy-efficient box sign for your business, you need a sign company with experience. Otherwise, you won’t get the same level of construction or quality. The best cabinet signs are made with superior aluminum frames to prevent any rusting. Impact-resistant polycarbonate or acrylic are also used on the faces to keep the colors vibrant throughout the years.
However, those materials aren’t your only option. See what the professionals have to offer or what they would recommend.
Better First Impressions
Cabinet signs can look funky, fresh, clean, cool, sophisticated, or somewhere in between. The point is that this kind of signage shows off your brand’s personality. You want a striking sign that convinces people your merchandise or services are better than the competition.
Box signs provide space to make a balanced design that depicts the characteristics of your brand. In turn, customers will have a better first impression when walking through the doors.
Things to Consider When Designing a Cabinet Sign
You probably already have a design idea in mind. Before you start drawing up examples, you need to ask yourself a couple of questions:
- Who is the target audience?
- Where will the sign be placed?
- What is the primary purpose?
- How visible will the sign be?
Knowing the answers will help you come up with a box sign that wows the crowd. And while the answers might seem obvious, you need to know them before meeting with a designer.
Every detail of your box sign will have some influence on your business, so make sure you are presenting the right face.
Making a Sign Visually Interesting
Cabinet signs might not have the same level of elegance as channel letters, but that doesn’t mean your light box is going to be boring. Selecting the appropriate color combinations, fonts, sizing, and shape will help you come up with a design that is attractive and welcoming.
Promoting your business with signage is more than just having a sign. You also want it to look amazing. Fortunately, cabinet signs offer up flexibility and are usually less restricted by local regulations or sign ordinances. This gives you a chance to be fully creative.
Looking for an Energy-Efficient Sign?
Box signs are an energy-efficient and customizable way to show off your brand throughout the year. This signage is versatile and can be crafted to suit any kind of business or location. If you want a budget-friendly sign that gets you noticed, consider getting a box sign.
Tupp Signs has been making cabinet signs for many years now, and we are confident that yours will come out great too. Our well-rounded team has everything you need to make brand new signage, including designers, state-of-the-art equipment, and even installation and maintenance services. Why not give us a call today?