Illuminated Signs: Understanding Backlit, Halo-Lit and Reverse Channel Letters

Illuminated signs are a great way to make your business stand out from the crowd, especially at night. They can create a striking visual impact, attract more customers, and enhance your brand identity. But not all illuminated signs are the same. There are different types of illumination methods, each with its own advantages and disadvantages. In this blog post, we will explain the differences between backlit, halo-lit, and reverse channel letters, and help you choose the best option for your business.

What are backlit, halo-lit, and reverse channel letters?

Backlit, halo-lit, and reverse channel letters are all types of channel letters, which are three-dimensional letters that are individually fabricated from metal or plastic. Channel letters are usually mounted on a building facade or a sign cabinet, and are connected to a power source and a lighting system.

The main difference between backlit, halo-lit, and reverse channel letters is how they are illuminated. Here is a brief overview of each type:

• Backlit channel letters: These are also known as front-lit channel letters, because the light shines through the front face of the letters. The face is usually made of acrylic or polycarbonate, and can be covered with vinyl overlays to create different colors and effects. Backlit channel letters are the most common and versatile type of illuminated signs, as they offer a wide range of design options and visibility.
• Halo-lit channel letters: These are also known as reverse-lit channel letters, because the light shines out the back of the letters. The face and the sides of the letters are made of metal, and the letters are mounted slightly away from the wall, creating a halo effect around the letters. Halo-lit channel letters are popular for their elegant and sophisticated look, as they create a soft and subtle glow that does not overwhelm the viewer.
• Reverse channel letters: These are a combination of backlit and halo-lit channel letters, as they have both a front and a back illumination. The face of the letters is made of acrylic or polycarbonate, and the back is made of metal. The letters are mounted away from the wall, allowing the light to shine through both the front and the back of the letters. Reverse channel letters are ideal for creating a unique and eye-catching sign, as they offer a contrast between the bright front and the halo back.

How to choose the best type of illuminated signs for your business?

There are several factors to consider when choosing the best type of illuminated signs for your business, such as:

• Your budget: Backlit channel letters are generally the most affordable option, as they require less materials and labor than halo-lit or reverse channel letters. Halo-lit and reverse channel letters are more expensive, as they require more metal fabrication and wiring. However, they may also save you money in the long run, as they use less energy and require less maintenance than backlit channel letters.
• Your location: The location of your business and the surrounding environment can affect the visibility and effectiveness of your illuminated signs. For example, if your business is located in a busy and well-lit area, you may want to choose backlit or reverse channel letters, as they can stand out more and compete with other sources of light. If your business is located in a quiet and dark area, you may want to choose halo-lit channel letters, as they can create a more inviting and cozy atmosphere.
• Your brand image: The type of illuminated signs you choose can also reflect your brand image and personality. For example, if you want to convey a professional and modern image, you may want to choose backlit or reverse channel letters, as they can create a crisp and clean look. If you want to convey a classy and elegant image, you may want to choose halo-lit channel letters, as they can create a refined and stylish look.

Why choose Tupp Signs for your illuminated signs?

At Tupp Signs, we have over 100 years of experience in designing, installing, and maintaining high-quality signs for various businesses and organizations. We offer a wide range of sign products, including backlit, halo-lit, and reverse channel letters. We also provide custom sign solutions to meet your specific needs and preferences.

We use the latest technology and materials to create durable and energy-efficient illuminated signs that can last for years. We also follow the best practices and standards for safety and compliance. We have a team of skilled and certified technicians who can handle any sign project, big or small. We also offer a 24/7 emergency service and a 5-year warranty on all our sign products and services.

If you are looking for a reliable and reputable sign company in the Philadelphia area, look no further than Tupp Signs. We are your one-stop shop for all your sign needs. Contact us today at 866-324-7446 to get a free quote and consultation. We look forward to hearing from you and helping you create the best illuminated signs for your business.