When it comes to making your business stand out from the competition, signage is a powerful tool that can leave a lasting impression on potential customers. Eye-catching and well-designed signage can convey your brand message, attract attention, and create a sense of professionalism. If you’re looking to take your signage to the next level, consider hiring a professional signage company in New Jersey, like Tupp Signs, to help you stand out. With that in mind, here are several simple ways to make your NJ business shine.
Use Bold Colors
Did you know that 62-90% of consumers base their initial impression of a business on the colors they see? Furthermore, 85% of purchasing decisions are made with color alone. Although people learn not to judge a book by its cover, let’s say that the color of that cover will be an important influence on whether or not they choose it. Case in point: You want a sign that says, “Pick me.”
That doesn’t mean you want to choose hot pink or something else that is impossible to read. Bold colors are the ones that stand out without being too glaring. Think white, blue, yellow, and so on. Also consider the background that your sign will be on, as some colors will clash and end up reducing the overall visibility of your sign.
Use Unique Graphics and Fonts For Intrigue
Many of the best signs pop because there is something unique about them. Consider name brands like Disney, Coca-Cola, or McDonalds. There are elements to their logo and signage that stick in your mind. Using a unique font means selecting something legible, memorable, and consistent with your brand.
A professional signage company in NJ, like Tupp Signs, will have access to a wide range of fonts and graphics that can be customized to match your brand image. They will ensure that the fonts used are legible and easily readable from a distance. With their expertise, you can create visually intriguing signage that engages viewers and leaves a lasting impression.
Add an Eye-Catching Logo
Your logo is a vital component of your signage. A survey from Finance Online found 75% of respondents believe that logos are the most easily recognizable way to identify a brand. This means that your logo should be prominently displayed and designed to be visually appealing and memorable, like on your business sign. As with all parts of your branding, ensure that your logo reflects your brand image and use it as a focal point of your signage. A well-designed and recognizable logo enhances brand recognition and makes a positive impression on viewers.
Keep it Simple and Clean
Simplicity is key when it comes to effective signage. Avoid clutter and keep your message clear and concise. Too much information or complex graphics can confuse viewers and make your signage less impactful. Stick to one or two colors, use easy-to-read fonts, and ensure your message is easily comprehensible.
Get a Sign Made From High-Quality materials
Being that your NJ business signage is pivotal in giving people a good first impression, the one thing you do not want to do is have mediocre signs. Investing in high-quality materials for your signage ensures durability and reflects the professionalism and quality of your business. Choose materials such as metal, acrylic, or durable plastics that can withstand various weather conditions and maintain their visual appeal over time.
Ensure Your Sign is Visible
Depending on your business’s location, you will want to leverage your signs to be as visible as possible. For those in plazas or shopping malls, the location of your signage is more or less fixed, and so you are going to have to go with other elements on this list. That said, you should always ask yourself: “Are the signs in my NJ business easy to read at a distance?” Consider the placement and angles from which it will be viewed. Optimize its visibility by placing it at eye level and in high-traffic areas. Maximize exposure by ensuring that your signage is visible from multiple angles.
Get Max Exposure With Illumination
In a world filled with bright lights and distractions, illuminating your signage can make a significant difference in grabbing attention. Whether it’s during the day or at night, proper illumination ensures that your sign is visible and stands out from its surroundings. Consider incorporating lighting elements that highlight specific areas of your signage, such as your logo or company name, for maximum impact. Illumination adds a touch of sophistication and ensures that your signage remains captivating, no matter the time of day.
New Jersey sign companies will consider factors such as placement, size, and lighting to ensure that your sign is easily visible and stands out in its surroundings. They will help you determine the optimal size for your signage, taking into account viewing distances and angles. Moreover, they can advise you on the best lighting options, whether it’s utilizing backlighting, LED lights, or other illumination techniques, to enhance visibility and maximize the impact of your signage.
Don’t Be Afraid to Think Outside The Box
The business landscape in NJ is fiercely competitive, with everyone vying for the eyes of potential customers. To stand out from the competition, you are going to need business signs that are creative and original. While there are things you should and shouldn’t do when designing signage, don’t shy away from thinking outside the box when designing your signage. Consider unique concepts, unconventional materials, or innovative displays that make your signage truly one-of-a-kind. Whether it’s a captivating 3D sign, LED lighting effects, or an unexpected message, embracing creativity can set your business apart. Let your signage reflect your brand’s personality and values, and dare to be different.
Help Your Business Shine With New Signage
By implementing these tips to make your NJ business stand out with signage, you are off on the right foot to getting more customers through the door. Illuminating your sign, using unique elements, and investing in high-quality materials will go a long way. Furthermore, stand-out signage also comes from professional sign companies in NJ. If you want to leave your customers with a lasting impression, call Tupp Signs today at 866-324-7446. Our team is ready to assist with the design, fabrication, installation, and maintenance of your brand-new signage!