Gas station owners need great signage to stay ahead of the competition. As drivers head down the road, there are plenty of options to help them fill up their vehicles. With a professional pylon sign, you can capture drivers’ attention and get them to spend money at your business, meaning more revenue for you. If you want to know more about using pylon signs for your gas station, here are a few things to keep in mind.
Does Your Gas Station Need Signage?
The gasoline business is a very competitive industry. With other stations lining the road, you need to find a way to win over customers. One way to accomplish that task is with professional signage. Look at a few reasons why gas station signage can lead to an increase in your revenue.
Creates the Perfect First Impression
Making a great first impression will always win over new customers. If you have old, faded signs, drivers may hesitate to stop at your business. Excellent customer service starts with those first impressions. You want to give them a reason to purchase gas or snacks from you. A professional sign will show that you care about your business and that it is a safe place to stop, especially when drivers and passengers are unfamiliar with the area. Plus, this type of signage will even keep the locals coming back to your station. A well-designed gas station sign is ideal for retaining current customers and attracting new ones.
Marks Your Location
When someone is driving down the road and is low on fuel, they want to find a place to refill their tanks. Customers do not want to guess the location of your gas station. A pylon sign will stand tall and can be used as a waymarker for your site. Even at a great distance, drivers will be able to spot your gas station and head toward it. Placing these signs in the right spot will spare any driver the frustration of trying to find gas. Many gas stations will install the pylon sign near the entrance of the building but close enough to the highway to get the attention of drivers. As the pylon sign towers over your station, you can use it to draw people to your doors.
Markets Other Products and Services
Generally, gas stations offer other services and products at their locations. You can use pylon signs to promote these additional services. Many fast-food restaurants will also have a space within a gas station’s building. A pylon sign is a great way to reach out to hungry customers and get them to spend money at your station. Most travelers are searching for a one-stop shop for their needs. When you advertise that you have fuel, food, and clean restrooms, you can attract the attention of passing drivers.
Builds Brand Awareness
For many people, all gas stations may seem the same. However, a pylon sign can help you stand out from others in the area. You need to market your brand to stay ahead of the competition. Whether you are a national franchise owner or a local station, pylon signage is an excellent way to create a reputable brand. That type of branding will help to build trust with customers. When they see your signs, they want to stop at your business. Brand awareness is a great way to boost your revenue, and a pylon sign will connect your business to your current and potential customer base.
Designing Gas Station Signage
lace the sign is crucial. As mentioned before, many businesses will put it in a spot that can be seen from the road. However, they keep these signs close to the entrance as a waymarker for their business.
Finally, you should decide on what elements you want on the sign. You can choose from various fonts, colors, building materials, and lighting options for your pylon sign. Many of these signs will be custom-made to meet your needs.
If you need help answering these questions, make sure to work with a professional signage company. These professionals have experience creating signs that will give you the most bang for your buck. Along with that, a professional company knows the best location for your signage, helping you to take the guesswork out of the process.
Use Pylon Signs To Increase Revenue
If you need help to increase revenue for your gas station, consider adding a pylon sign to your location. You can use these signs to attract drivers and locals to your business. In turn, they will spend money at your establishment. When it comes time to design, install, or maintain these types of signs, you need to find a professional signage company.
Tupp Signs can help with your business’s signage needs. We have been in business since 1928 and have helped small and large companies find the right signs for their needs. Our team will be able to help you every step of the way. If you are ready to stand above the competition, reach out to us. Schedule a consultation by calling 302-322-1600.