Signage is a great way to convey a message from your business or organization. These signs can be used as an essential and effective marketing tool. Signage represents your company 24 hours a day, every day of the year. If your sign looks a little dirty, it can send the wrong message to your community and customers. When it comes time to clean your business sign, there are a few tips to keep in mind. By following these couple of steps, you can keep up the appearance of your signage.
Send the Right Message
You might not think that cleaning a business sign is a big deal. However, a dirty sign is not the best way to market your business to the community. You have already invested in the sign, but that message can be lost when obstructed by dirt. Damaged signage often sends the wrong impression to others. A negative perception of your company can also lead to lost customers and missed business opportunities. In addition to that, failing to maintain your sign leads to permanent surface damage, such as corrosion.
For some of the tough jobs, you might want to contact a professional cleaning service. They will have all the tools to remove dirt and debris from the surface. If the sign is damaged, you may have to call your signage manufacturer to get it fixed or replaced. However, never let the sign reach the point of replacement. With a few cleaning methods, you can keep that business sign looking great for years to come.
There are a few other advantages of a clean sign. Spotless signs just provide better readability to your business. If you have dirty elements, then your customers will struggle to read the sign. With that, you could miss out on potential business and customers.
When people visit your business, you want to present them with a professional image. A dirty sign can make potential customers think that your company does not care about its quality of work. A clean sign will shine and become a beacon to attract customers.
Maintaining your signs can also preserve the original look of the signage. Over time, these signs can age and break. When you leave dirt and debris on the surface, it can speed up the deterioration process.
Different Signs Require Specific Cleaning Techniques
Metal signs need different cleaning solutions than acrylic ones. During the cleaning process, use a little extra care for painted surfaces. Use a soft cloth moistened with a mild detergent and water.
If the sign is located outside, you can even take a UV-resistant wax to preserve the surface. These solutions are easy to find. Even some car shampoos contain these ingredients. Apply them to the surface a couple of times during the year. With that, you will have a clean and shiny sign for your business.
Acrylic surfaces are simple to clean. Once again, use a moistened damp cloth and gently rub it on the sign. If you apply too much pressure, you could rub dirt and dust into the surface, causing scratches. Always use a clean cloth to wipe down these signs.
Plastic is pretty easy to clean. With a bit of mild detergent and water, you just wipe off any surface dirt. Finally, metal signs can be cleaned with rubbing alcohol, glass cleaner, or water. With these signs, dry them to prevent any streaks on the surface.
Cleaning Hard-To-Reach Signs
Most signs are located in spots that are not easily reached from the ground. You might need to use a few tools to provide a thorough cleaning for your sign. Take a specialty water-fed pole that uses purified water to wash and dissolve any dirt. These poles usually have brushes attached at the top. All you have to do is extend it and gently scrub on the sign. These options allow you to safely clean the sign from the ground without using harsh chemicals. You will be left with a shiny and clean sign for your business.
Unfortunately, you cannot reach some signs even with the help of an extended water pole. In those situations, you might need an elevated platform to clean the sign. If this is the case with your signage, it might be time to call a professional cleaning crew. They have the right tools and expertise to remove dirt and restore the luster of your business sign.
Special Considerations
In some cases, there are other reasons to clean your sign. If you notice graffiti on it, grab a bottle of commercial cleaner that can remove the graffiti without damaging your paint. You will want to spray the cleaner, lightly wipe the surface, and rinse with clean water. Never rub too hard, or you can damage the finish. You will want to remove any graffiti as soon as possible. When it sits in the sun, the paint can be more challenging to remove.
Some other factors can affect your cleaning methods. If your sign resides in an area with heavy dirt and debris, you will need to clean it several times throughout the year. Industrial sites often have corrosive particles in the air. Sulfur dioxide, acid, lime, and oil-based deposits can affect the look of your sign, especially without proper maintenance. Even deposits from trees and birds can damage the surface of your sign when not removed. Finally, coastal areas have higher concentrations of salt. With that, it can corrode the surface of your sign, especially if your signage contains any metal.
No matter where the sign is located, you want to do your best to keep it clean and well-maintained. These components can fade over time. With the right help, you will have signage that continues to look great and bring in the business.
Find the Right Sign for Your Business
If you want professional signage for your business, Tupp Signs can help. We have over 90 years of experience, and our team can find the right option for you. Schedule a consultation by calling 302-322-1600.