There are choices in finding an affordable sign company for your business or franchise. You want a company that is not only reputable but able to undertake your signage assignments. There are essential features to consider when you’re looking for a sign company. Here are some of the more important ones.
Knowing Local Laws
A sign company that understands local laws concerning where you can place a business sign is one important thing to know. If there are both local ordinances and property owners that impose restrictions on the size of signs, you should know about them and adjust your sign specifications to meet local regulations. This means collaborating with a sign company that is familiar with the regulations and will stand firm for you with permits and modifications for franchises. You want to be assured that your brand receives the best representation possible.
Your Budget
Once you find an affordable sign company, you want to put your signage needs in perspective, which means planning out your budget and thinking about what you’ll need to help you further your franchise or company and get it off to a good start. First, you want to determine the size of your signs. Second, find the materials to use in your signs. Third, determine the number of signs you’ll need and how many initial signs you can afford, and finally determine the difficulty with the design you choose for your sign.
With the cost-saving features of using signs for advertising, you can pay for the sign and install it, and it’s good until you decide to change it. An effective sign will continue to attract customers and you’ll only be out of the cost of simple sign maintenance. With cost savings in mind, be sure to get several quotes from the companies you choose to do your sign work. If your franchise is looking for and working with new sign companies, you’ll want to take your ideas to any or all of them and find the best price and company that serves your needs.
Sign Location
When you choose a sign company, seriously consider the location where you place your sign or signs. You want a sign company to help you find the right locations with the most traffic, plus provide you with the right kind of signs to attract attention. Location is a deal-breaker for any sign placement along with the traffic it brings. You want the greatest exposure possible in the best locations. It has to be seen to produce.
Customer Service
Customer service is one thing that goes along with sign consistency. It’s always a good idea to assess the sign company’s customer service. Is the company (or companies) you contact able to answer your initial request promptly? Are the staff you’ll be dealing with helpful and accommodating? Are they truly focused on your wants and needs with signage? Really consider checking out the reputations of the companies you’re researching. Look at what previous customers say about their customer service and ask for comments regarding their reputations and types of service.
Knowing more about a sign company’s capabilities is important. What are their limits with the height and weight of signs, their installation practices and discarding of signs, whether they do digital printing, electrical work, distributing and painting signs, and more? Also, ask about in-house graphic design services. If a company has that capability, you can save a lot of time and bypass the hassle of dealing with a host of different vendors. A graphic designer can help you with the outline and development of your sign.
Consistency in Sign Quality
Any company that completes a sign for you, should assure you that your franchise brand is consistent through the presentation they give you. You want visual reminders that your brand shows consistency with the same appearance throughout. You also want quality along with your brand appearance being the same across the board.
Visual cues on your signs should be consistent enough that they help customers identify your company or franchise. When you want to maintain quality and brand standards, you want your franchise brand locations to be the same for all customers. Whether your sign display is in front of a store or on a main road, franchise signage needs to be identifiable by your brand. Without it, customers may not recognize your brand or just bypass it. If the company name or message is unclear, you could be mistaken for another company. You definitely don’t want that outcome.
Support and Maintenance
Almost every sign needs maintenance at some point and a good sign company will not only provide you with quality and consistency in custom signage but with follow-up services that include installation, repair, maintenance, and ongoing support of those same signs. A quality commercial sign company should be able to do those things for customers.
Proper installation is a big part of getting your sign up, running, and ready for installation. Most sign companies will employ experts in installation to assure their customers that they handle their sign carefully and install it correctly, so the sign operates efficiently. Once you have it installed, usually, by the company who made it, you want the sign or signs to be structurally sound, visibly clear, and ready for viewing by potential customers. When you’re able to contract additional services, it’s to your advantage to have the sign installed by the same people.
You also want to be prepared for any unforeseen problems that may occur with your sign. Regular everyday use is understandable with exposure to changes in the weather that cause aging and damages to signs, particularly those on the outside of a building. You want to be prepared for any problems that can occur now or later.
If you need repairs to your sign or need to replace or refurbish it, you want a company that can do all that plus prepare, make, install and maintain it. It’s to your advantage to have a lasting relationship with the sign company you choose. Knowing that someone dependable is acting on your behalf is comforting and helpful to you and your franchise.
If you’re looking for signage that brings prominence to your franchise, Tupp Signs is one company that has been around long enough to create a sign that’s consistent, prominent, and eye-catching and you know that striking and consistent signage is essential to the success of your franchise. The right signage not only grabs the attention of potential clients or customers but also serves as an inspiration to existing customers. Call Tupp Signs at 302-322-1600. You’ll be glad you partnered with us!